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Already a $9 billion market, organic foods and beverages are the fastest-growing categories of the food industry. Driven by increased consumer awareness of the nexus between healthy eating and health, and buoyed by federal regulations that provide clear guidance on how to label products, the organic industry has evolved from a locally farmed, locally shopped niche to a global concern with global U.S.-based food and beverage marketers taking an active role as key players. Old-line food giants such as Kellogg, Kraft, Heinz and General Mills now have a stake in popular brands of organic foods and beverages. And the consumer profile of an organic shopper is changing, as a younger, more ethnically diverse and economically varied audience has begun to seek these products. The U.S. Market for Organic Foods and Beverages, 3rd Edition, offers a comprehensive look at this burgeoning industry, and offers the benefit of quantitative and qualitative analyses buoyed by the insight of top experts in the field.

The U.S. Market for Wellness Foods and Beverages
The U.S. Market for Organic Foods and Beverages is the first volume of Packaged Facts’ new 3-volume market research series, The U.S. Market for Wellness Foods and Beverages. This series is the executive’s guide to the new frontier of wellness oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Organic, Functional Foods and Soy-Based Foods and Beverages.

The other reports in this series are:
The U.S. Market for Functional Foods and Beverages
The U.S. Market for Soy-based Foods and Beverages

About our Editorial Partners
Packaged Facts is proud to have the expert collaboration of Marr Barr Communications (www.marrbarr.com) as our editorial partners in the publication of this series. Marr Bar Communications is a strategic marketing and communications agency specializing in socially responsible businesses. Liz Marr and Amy Barr have more than 35 years of consumer and business marketing experience, including experience as senior executives at Horizon Organic Dairy. Their clients include food and household consumer packaged goods companies.

Report Methodology
The information in The U.S. Market for Wellness Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the organic, soy and functional foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Sales and consumer data have been derived from the Natural Marketing Institute's Health and Wellness Trends Database, published data from surveys conducted the Food Marketing Institute, Walnut Acres, Whole Foods, the Hartman Group and SPINS. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the organic foods/beverages, soy-based foods/beverages and functional foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of "wellness" foods and beverages. It provides up-to-date competitive profiles of marketers of organic, soy-based and functional foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the wellness industry.

What You’ll Get in this Report
The U.S. Market for Wellness Foods and Beverages is a brand-new series that offers a unique perspective on the burgeoning market for organic, soy-based and functional foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Wellness Foods and Beverages offers. The individual volumes within the series address the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

How You Will Benefit from this Report
If your company is already competing in the wellness market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for wellness foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the wellness foods and beverages based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for wellness food and beverage products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the organic, soy and functional food and beverage arenas.
• Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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