MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Organic Food and Beverages: The Mainstreaming of a Trend
Published: November 2004

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The following is the abstract from the full report:
The U.S. market for organic foods and beverages continues to grow at an enthusiastic pace. Though some have predicted that the market for organics would be nearing saturation by now, that does not appear to be the case. With 20 percent annual market growth and greater mainstream market penetration than ever before, organic foods continue to be one of the most exciting segments of the food industry in the United States and, indeed, around the world.

That doesn’t mean that every organic product succeeds, or that there are no obstacles to growth and expansion in organic foods. Packaged Facts’ new report, The U.S. Market for Organic Foods and Beverages, will help to clarify opportunities and identify challenges in the marketplace. In addition to a nuts-and-bolts examination of the size of the market and projected growth rates, the report will explore hot categories and category trends, new product introductions, consolidation and mergers in the industry, consumer understanding and acceptance of organic foods, consumer demographics, organic products in foodservice, and the spectrum of retailer involvement, from the phenomenon of Whole Foods Market to the growing presence of organics at chains like Wal-Mart.

The report will also include an overview of the basic regulatory and certification framework for foods using the organic label. It will cover some of the driving forces contributing to category growth, such as food safety concerns and a focus on health and wellness for an aging population. The report will look at the supply chain, and whether organic ingredient suppliers and farmers can meet rapidly growing demand.

Profiles of leading companies and organizations and interviews with industry leaders will round out the market picture. Finally, as organic foods continue to emerge as a multibillion-dollar industry, the report will look at the “next wave” of food trends that overlap organics, such as local and regional sourcing and production, farmers markets and community-supported agriculture, and where organic-minded consumers stand among these choices.

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