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The $7.4 billion oral care market has transformed from stodgy and mature to exciting and forward-moving, thanks to innovations in the whitener, power toothbrush, and other segments. But competition has gotten tougher, as major players have learned to think like entrepreneurs, turning around new products in just months. Radical innovation has become the norm. For shrewd execs eager to stay in the forefront, this greatly updated edition of The U.S. Market for Oral Care Products will prove invaluable: Historical and projected dollar figures are included, as well as IRI brand shares and Simmons demographic data - not to mention Packaged Facts’ characteristic in-depth analysis, throughout. The competitive strategies of P&G, Gillette, Colgate, Pfizer, and others, are also detailed.

Report Methodology
The information in The U.S. Market for Oral Care Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the oral care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, spring 2004 National Consumer Survey.

What You’ll Get in this Report
The U.S. Market for Oral Care Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Oral Care Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies (including mass marketers, supermarkets stores and drug stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the oral care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for oral care products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for oral care products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for oral care products.
• Research and development professionals stay on top of competitor initiatives and explore demand for oral care products.
• Advertising agencies working with clients in the oral care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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