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The $7.4 billion oral care market has transformed from stodgy and mature to exciting and forward-moving, thanks to innovations in the whitener, power toothbrush, and other segments. But competition has gotten tougher, as major players have learned to think like entrepreneurs, turning around new products in just months. Radical innovation has become the norm. For shrewd execs eager to stay in the forefront, this greatly updated edition of The U.S. Market for Oral Care Products will prove invaluable: Historical and projected dollar figures are included, as well as IRI brand shares and Simmons demographic data - not to mention Packaged Facts’ characteristic in-depth analysis, throughout. The competitive strategies of P&G, Gillette, Colgate, Pfizer, and others, are also detailed.
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Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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