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If most of us already brush our teeth, why is the oral care market sailing past the $6 billion mark? And why, by 2007, will this supposedly mature market jump to nearly $8 billion? This new Packaged Facts report discusses the product innovations and societal trends that now drive sales of toothpaste, mouthwash, oral care gums, breath fresheners, toothbrushes, floss, denture care products and electric dental appliances.

For example, the report examines the whitener phenomenon. Products designed to brighten the teeth are all the rage, being introduced in all shapes, forms and sizes. Many companies have jumped on this bandwagon; The U.S. Market for Oral Care Products offers insight into how successful these efforts have been.

Manufactures are also banking on products designed for specific populations to boost profits. For some time, parents have had the option of buying toothpaste designed to appeal to their children. Moms can now find toothpaste just for them - with the introduction of Crest marketing specifically for women (in vanilla and cinnamon flavors). Will demographic segmentation of oral care products perpetuate?

Historical and projected sales are presented, too, as are IRI brand share data. Extensive Simmons demographic info is analyzed in depth. The savvy executive will also reap new perspectives on the battle strategies of Colgate, Johnson & Johnson, Pfizer, Procter & Gamble, Tom’s of Maine, Unilever, Water Pik, and others.

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