The U.S. Market for Oral Care Products, 7th Edition

Apr 1, 2009
424 Pages - Pub ID: LA2041110
Attention: There is an updated edition available for this report.
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Toothpaste, whiteners, sugarless gum, mouthwash, manual or electric toothbrushes, floss, and other oral care items retailed at $9.1 billion in 2008 — and $10.9 billion is possible by 2014.

Marketers have proven that this mature industry can still show growth. Americans already brush their teeth, and most gargle or pop breath mints, and yet pure innovation and outside-the-box positionings have sparked one profitable oral care fad after another. However, in 2009, sales of the once wildly popular $5 battery-operated toothbrush, of dissolvable breath strips, and of many dedicated whiteners, have long since faded.

What are the oral care market’s new dollar-drivers? What are the latest flashy strategies to lift brands out of the funk of market maturity? And will consumer oral care thrive or nosedive during these economic hard times? ...Packaged Facts’ new edition of The U.S. Market for Oral Care Products, 7th Edition is a manual for success — featured are detailed past and future sales estimates, IRI brand share data, extensive Simmons demographic profiles, and our usual insightful analysis. Also, the gameplans of Procter & Gamble, Colgate-Palmolive, Johnson & Johnson, and others are examined in depth.

Read an excerpt from this report below.

Report Methodology

The U.S. Market for Oral Care Products, 7th Edition is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how oral care products are sold through retail stores and consultation with industry executives. Secondary research involves the evaluation and comparison of data from mountains of articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provide valuable secondary data.

Brand share data on oral care products sold through mass (that is, through supermarkets, chain drugstores, and mass merchandisers, excluding Wal-Mart) have been collected via store checkout scanners by Information Resources, Inc. (IRI).

Analysis of consumers’ purchase and use of oral care products is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States.

Information about many new product introductions is provided by Product Launch Analytics, a Datamonitor service.

What You’ll Get in this Report

With The U.S. Market for Oral Care Products, 7th Edition, you and your marketing team will gain a comprehensive overview of the ins and outs of the oral care business. Most importantly, the report anchors oral care in the broader HBC world and societal contexts, as well as in the rapidly transforming retail scene. Such valuable qualitative perspective is supported by extensive hard data presented in well-organized tables and charts.

The report addresses the following segments:

  • The Overall Market (including market size and composition, and projected market growth)

  • Dental Preparations (tooth cleaners, dedicated whiteners, denture products, and oral pain remedies)

  • Breath Control (gum, mouthwash, and breath fresheners)

  • Dental Implements and Appliances (manual toothbrushes, electric appliances, tools/accessories, and floss)

  • The Marketers (including discussions of specific marketer brand and market shares)

  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)

  • Retail and Internet Strategies

  • The Consumer (who’s buying what, and where)

  • Trends and Opportunities

If your company is already an established player in oral care, this report is bound to freshen and strengthen your marketing plan. If your company is newly targeting the oral care consumer, then this report is a great intro to the oral care marketplace, and thus a launching pad for a successful venture.

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