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Olive oil has a long history of medicinal, magical, and even fiduciary purpose. The Greek poet Homer referred to it as “liquid gold.” Today’s olive oils still retain some of their historical mystique with clinically proven health benefits, exotic flavor infusions, and a variety of applications. Many believe that this renewed interest in olive oils will follow a parallel path to those forged by wine, coffee and most recently chocolate.

The market for olive oil in U.S. stood at $894.1 million in 2005, indicating a growth of 10.1% over 2004. However unit sales have grown at a lower pace and the market has been impacted by rising prices of olive oil. The U.S. market is heavily dependent on imports from Europe and the strengthening of Euro against the Dollar has contributed largely to the increase in prices.

Factors such as healthy fat content, influence of the Mediterranean diet, olive oil’s premium image, flavor innovations and a variety of other applications have established olive oil as a natural choice in the U.S. consumer’s minds and diets. Major marketers generate consumer interest in olive oil through programs and events, olive oil tasting bars and also by introducing new products with innovative flavors.

This report utilizes qualitative and quantitative research and analysis to provide complete coverage of current market trends, market size and composition, consumer preferences, marketing dynamics, international trade data including imports and exports, and profiles of major market players.

Report Methodology
The information in Olive Oil in the U.S. is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), Information Resources Inc. (market share data), and Productscan (new product introduction data). Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Olive Oil in the U.S. offers unique perspective on the bourgeoning market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the olive oil market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans.
• Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
• Advertising agencies working with clients in the olive oil industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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