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Pegging 2003 sales at approximately $4.8 billion through all channels, including mass-market, health/natural, and direct/Internet, The U.S. Market for Nutritional Supplements covers nutritional supplements including vitamins, minerals, herbal supplements, nonherbal supplements and other types of food supplements, exploring this market within the value-added context of broader food and beverage trends representing both synergies and drawbacks. For example, what effect is the ongoing explosion of nutraceuticals, vitamin- and mineral-fortified products, and targeted "phoods" having on nutritional supplements, and how can supplement marketers ride these waves to their own advantage?
The U.S. Market for Nutritional Supplements examines key competitive trends and pinpoints opportunities for current and prospective marketers, taking into account the potential impact of increased government regulation of supplements, in the form of pending GMPs (Good Manufacturing Practices) and the ominous Senate Bill 722. The four principal mass-market categories—general supplements, multi-vitamins, 1 & 2 letter vitamins, and liquid supplements—are quantified to the marketer/brand share level by IRI data, and further substantiated by extensive qualitative analysis. The report documents market size and composition; marketing, new product, and retail trends, providing forecasts through 2008 and detailed consumer profiles of key demographics, based on the Spring 2004 Simmons Market Research Bureau data, with detailed breakouts by gender, race/ethnicity, and households with children.
The report looks at every segment of the nutritional supplements market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of nutritional supplements. It provides up-to-date competitive profiles of marketers of nutritional supplements and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.
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