MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary Supplements, The

Published: October 2004

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
Pegging 2003 sales at approximately $4.8 billion through all channels, including mass-market, health/natural, and direct/Internet, The U.S. Market for Nutritional Supplements covers nutritional supplements including vitamins, minerals, herbal supplements, nonherbal supplements and other types of food supplements, exploring this market within the value-added context of broader food and beverage trends representing both synergies and drawbacks. For example, what effect is the ongoing explosion of nutraceuticals, vitamin- and mineral-fortified products, and targeted "phoods" having on nutritional supplements, and how can supplement marketers ride these waves to their own advantage?

The U.S. Market for Nutritional Supplements examines key competitive trends and pinpoints opportunities for current and prospective marketers, taking into account the potential impact of increased government regulation of supplements, in the form of pending GMPs (Good Manufacturing Practices) and the ominous Senate Bill 722. The four principal mass-market categories—general supplements, multi-vitamins, 1 & 2 letter vitamins, and liquid supplements—are quantified to the marketer/brand share level by IRI data, and further substantiated by extensive qualitative analysis. The report documents market size and composition; marketing, new product, and retail trends, providing forecasts through 2008 and detailed consumer profiles of key demographics, based on the Spring 2004 Simmons Market Research Bureau data, with detailed breakouts by gender, race/ethnicity, and households with children.

Related Reports:

Antioxidants in Food & Beverages, Supplements, Cosmetics and Toiletries
Jun 1, 2007 - LA1377527 - $1,995.00

Nutritional Supplements in the U.S.
Nov 1, 2006 - LA1297206 - $3,000.00

The U.S. Market for Nutritional Supplements: Vitamins, Minerals and Dietary Supplements, 5th Edition
Oct 1, 2004 - LA977844 - $3,000.00

MarketLooks: The U.S. Market for Non-Herbal Supplements
Jul 16, 2002 - ML797433 - $399.00

MarketLooks: The U.S. Market for Vitamins
Jul 16, 2002 - ML793075 - $399.00

MarketLooks: The U.S. Market for Minerals
Jul 16, 2002 - ML793076 - $399.00

The U.S. Market for Vitamins, Supplements, and Minerals
Jun 1, 2002 - LA727177 - $3,000.00

The U.S. Herbal Supplements Market
Jun 1, 2001 - LA235863 - $2,099.00

MarketLooks: The U.S. Market For Herbal Supplements
Jun 1, 2001 - ML0979 - $399.00

MarketLooks: The U.S. Market For Sports Nutritional Supplements
May 1, 2001 - ML0975 - $399.00