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Compiled From: "The U.S. Market for Nutraceuticals"
Abstract from full report:

With consumers demanding more control over their own wellness, nutraceuticals, also called functional foods and beverages, are worth a bullish $15.0 billion at retail. Now, a new Packaged Facts report examines the market for these products that are positioned on either preventing or treating diseases and medical conditions. Starting with clear definitions of nutraceuticals as opposed to fortified foods and supplements, the report moves on to both historical sales, and a sales forecast through the year 2005. Among the market drivers discussed are consumer awareness, the convenience of nutraceuticals and the surprising range of products for diverse age brackets. The strategies of key players, such as Campbell, Johnson & Johnson, Kellogg, Unilever and more, are laid out in-depth. Valuable Simmons demographic data and IRI brand share data are also given.

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