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This Packaged Facts report analyzes the market for nutraceuticals -- packaged foods that promise some medical benefit. Currently worth $17 billion at retail, and expected to reach $21 billion by 2006, this market encompasses such products as infant formula, protein drinks, cholesterol-lowering margarines, heart-healthy breakfast cereals and breads, and so on. Driving sales are a mounting awareness of health and fitness issues, as well as the desire to both self-prevent and treat diseases or conditions. However, the nutraceuticals business is relatively young, and in certain respects may be difficult for some marketers to navigate. The U.S. Market for Nutraceutical Foods and Beverages provides the quantitative and qualitative information that decision-makers need to profit from this beneficial foods trend. Historical and projected sales are presented, and societal and product trends investigated. Simmons demographic data are interpreted, and IRI brand shares are listed. The competitive strategies of Abbot, Bristol-Meyers Squibb, Campbell Soup, Kellogg, Hain Celestial Group, Quaker, and others, are also discussed.
Promise of Healthy Beer and Candy to Push Nutraceuticals Market to $22 Billion in 2006
New York, August 14/PRNewswire - Nutraceuticals, those food and beverage additives that claim to help prevent or treat a medical problem, have exploded in popularity and are now enhancing products once considered downright unhealthy. According to The U.S. Market for Nutraceutical Foods and Beverages, a newly published Packaged Facts report available at MarketResearch.com, marketers have largely overcome the challenge of maintaining the flavor and taste of a food with nutraceutical elements by using new technologies and ingredient implementing techniques. Thanks to these improvements, virtually every product now has the potential to be reformulated as a nutraceutical food - even alcoholic beverages, candies and desserts.
“It seems that the development of nutraceutical products is poised to explode,” said Don Montuori, Acquisition Editor for Packaged Facts. “We have already seen meats with cholesterol-lowering properties, such as stanol ester, and the market innovation does not look like it will stop there. Many experts predict that candies with medicinal properties will become very popular in coming years, giving parents an easy method of getting vitamins and nutrients into their children’s diets.”
In the last year several new products in the meat, water, and candy categories have been introduced with nutraceutical positioning. And while regulatory complications may hinder the rapid development of some new products, sales of nutraceuticals reached $17.2 billion in 2001, up from $16.5 billion in 2000, and are expected to exceed $22 billion by 2006.
The U.S. Market for Nutraceutical Foods and Beverages provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The report also includes historical sales data, as well as market projections through the year 2006.
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