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This Packaged Facts report analyzes the market for nutraceuticals -- packaged foods that promise some medical benefit. Currently worth $17 billion at retail, and expected to reach $21 billion by 2006, this market encompasses such products as infant formula, protein drinks, cholesterol-lowering margarines, heart-healthy breakfast cereals and breads, and so on. Driving sales are a mounting awareness of health and fitness issues, as well as the desire to both self-prevent and treat diseases or conditions. However, the nutraceuticals business is relatively young, and in certain respects may be difficult for some marketers to navigate. The U.S. Market for Nutraceutical Foods and Beverages provides the quantitative and qualitative information that decision-makers need to profit from this beneficial foods trend. Historical and projected sales are presented, and societal and product trends investigated. Simmons demographic data are interpreted, and IRI brand shares are listed. The competitive strategies of Abbot, Bristol-Meyers Squibb, Campbell Soup, Kellogg, Hain Celestial Group, Quaker, and others, are also discussed.

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