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In a data-intensive yet compact new format, this Packaged Facts report analyzes the $8 billion market for non-chocolate candy, covering the mass-market and gourmet sectors as well as retail and direct sales. Providing comprehensive sales, pricing, retail promotion, national advertising, and consumer data, the report focuses on growth segments, brand competition, and new product trends in an industry where flat growth is challenging all players, as reflected in a fresh wave of mergers and acquisitions. This report first quantifies the non-chocolate candy market, covering market size and composition for 1998 to 2002 as well as projected market growth for 2003 to 2007. An analysis of the competitive situation follows, addressing M&A activity, marketer and brand shares, consumer demand for product variety and innovation, retailer clout and private-label prospects, and Internet marketing strategies. Next come detailed individual profiles of leading mass marketers and novelty and gourmet candymakers. The final chapter tabulates and analyzes demographics for non-chocolate candy overall as well as by consumption level, candy type, and brand line. Use this compact but comprehensive report to keep up with industry developments relating to target marketing, the seasonal/holiday market, brand maintenance and line extensions, novelty and licensed products for kids, nutritional concerns, and the uses of the Internet. This report is the second of a three-part series on the confectionery market. The series may also be purchased in its entirety. When purchasing the series you also receive an added Executive Overview of all three volumes, which provides a cross-comparison of opportunities and competition in these inter-related sectors of the confectionery market.
Volumes in the series are as follows:
Related Reports: U.S. Market for ChocolateSep 1, 2007 - LA1466680 - $3,250.00 The U.S. Market for Non-Chocolate Candy Aug 1, 2007 - LA1466677 - $3,000.00 Gourmet Chocolate in the U.S. May 1, 2006 - LA1209571 - $1,995.00 The U.S. Market for Gourmet Foods and Beverages: Volume 2 -- Consumer Profiles Sep 1, 2005 - LA1125308 - $2,500.00 The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1 and 2, 6th Edition Sep 1, 2005 - LA1087756 - $5,000.00 Market Trends: Gum and Mint Aug 1, 2005 - LA1097886 - $1,995.00 Market Trends: Diet Candy -- The World of Low-Sugar, Low-Carb and Low-Calorie Confection Jul 1, 2005 - LA1077451 - $1,995.00 The U.S. Market for Candy: Chocolate and Non-Chocolate Apr 1, 2005 - LA1037711 - $5,000.00 The U.S. Market for Non-Chocolate Candy Mar 1, 2005 - LA1037710 - $3,000.00 MarketLooks: The U.S. Market for Non-Chocolate Candy Mar 1, 2005 - ML1090159 - $499.00 |
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