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Title: U.S. Market for Non-Chocolate Candy
Published: March 2005

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The following is the abstract from the full report:
With candy universally popular, endlessly varied, and ubiquitously available, the overall U.S. market is largely mature. Moreover, ever-growing consumer health and obesity concerns have kept consumption levels generally flat, even as marketer competition and innovation have been dampened by a sluggish economy, market consolidation, and rising costs. The competitive response? Novelty products for kids (notably including interactive and “extreme” candies) and licensed products are the driving trends in the non-chocolate candy market, along with innovative new flavors.

Following in the footsteps of chocolate candy, healthier non-chocolates also are gaining ground, including those based on diet, natural, and premium appeals; indeed, even if low-carb candy sales were buoyed by a consumer fad, nutritional concerns are now a permanent feature of the candy market. Productscan tracking of non-chocolate candy new product introductions show the number of no- or low-sugar/carb package tags tripling from 2000 to 2004, while the number of “real” ingredient (typically real fruit) or high-fruit content tags doubled. Driven in large part by the low-carb craze, technology seems to have finally caught up with consumer tastes, and a particular area of growth will be in lower- or no-sugar products aimed at kids and teens, along with upscale entries aimed mainly at adults.

Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers.

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