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The boom in natural grooming products is a phenomenon that mainstream HBC marketers must heed: Natural/organic skincare, haircare and cosmetics items are breaking the $3.9 billion mark at retail in 2003, and shall rocket to $5.8 billion by 2008, according to The U.S. Market for Natural Personal Care Products, a new Packaged Facts report. Thus far, most of the dollars are transacted in a still burgeoning natural foods/HBC channel - but natural grooming departments are poised to spread like wildfire in America’s supermarkets, chain drugstores, and mass merchandisers. Credit a holistic approach to wellness, self-doctoring, improved availability of ingredients, and billion-dollar natural food/HBC chains such as Whole Foods and Wild Oats, as key drivers. Featuring the Packaged Facts emphasis on in-depth analysis, both mainstream and “natural industry” execs will be enlightened by the report’s historical and projected sales patterns, in-depth analyses of societal factors and marketing trends, and competitive profiles of such players as Johnson & Johnson, Levlad, Burt’s Bees, Tom’s of Maine, Aubrey Organics, Estee Lauder, and others. Also, the natural personal care consumer is profiled.

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