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The boom in natural grooming products is a phenomenon that mainstream HBC marketers must heed: Natural/organic skincare, haircare and cosmetics items are breaking the $3.9 billion mark at retail in 2003, and shall rocket to $5.8 billion by 2008, according to The U.S. Market for Natural Personal Care Products, a new Packaged Facts report. Thus far, most of the dollars are transacted in a still burgeoning natural foods/HBC channel - but natural grooming departments are poised to spread like wildfire in America’s supermarkets, chain drugstores, and mass merchandisers. Credit a holistic approach to wellness, self-doctoring, improved availability of ingredients, and billion-dollar natural food/HBC chains such as Whole Foods and Wild Oats, as key drivers. Featuring the Packaged Facts emphasis on in-depth analysis, both mainstream and “natural industry” execs will be enlightened by the report’s historical and projected sales patterns, in-depth analyses of societal factors and marketing trends, and competitive profiles of such players as Johnson & Johnson, Levlad, Burt’s Bees, Tom’s of Maine, Aubrey Organics, Estee Lauder, and others. Also, the natural personal care consumer is profiled.

Additional Information

Report Methodology
The information in The U.S. Market for Natural Personal Care Products: Beauty and Grooming for a New Age is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal grooming market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the natural personal care market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and their current and projected impact on sales of natural haircare, cosmetics and skincare products. It provides up-to-date competitive profiles of marketers of Natural Personal Care products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the personal grooming industry.

What You’ll Get in this Report
The U.S. Market for Natural Personal Care Products is a brand-new report that offers a unique perspective on the burgeoning market for natural personal care items. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Natural Personal Care Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream HBC marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the natural personal care market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural grooming products, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for youth HBC products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for natural personal care products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the natural personal care arenas.
• Advertising agencies working with clients in personal grooming industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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