Now 50% off the original sale price of $2,750.
With more than 1,500 new products introduced since 1990, this $1.3 billion market is still not separately tracked by sales auditing firms. However, Packaged Facts provides, for the first time, detailed, accurate information on market composition, market size, brand shares, and advertising expenditures on 20 personal care categories. Provides in-depth analysis of product trends, new ingredients, advertising, and competitive strategies in aromatherapy, bath, skin, hair, cosmetic, and oral hygiene products. Projections for sales by class of trade through 2000 are included.

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