It used to be so simple: Natural and organic HBC brands were pure and healthful, poorly packaged and marketed -- no danger to anybody. But during 2002-2006, retail sales soared to $6 billion; by 2012, that figure could be $8 billion. Now, as natural HBC brand management becomes more sophisticated; as traditional differences between mass retail and natural food/HBC channels melt; and as the natural products themselves are reformulated to please mainstream America, things are getting complicated -- yet the opportunities are hotter than ever...
This third edition of Packaged Facts’ best-selling guide to the natural HBC arena, Natural and Organic Personal Care Products in the U.S., portrays its rapidly morphing dynamics: Separate chapters on skincare, haircare, oral care, and color cosmetics present historical and future dollar patterns, together with Packaged Facts’ trusted in-depth analysis. Extensive Simmons demographic data are also included. And the battle strategies of Burt’s Bees, Colgate/Tom’s of Maine, Hain Celestial, Weleda, and others are detailed.
What You’ll Get in this Report,
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
This report will help:
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