It used to be so simple: Natural and organic HBC brands were pure and healthful, poorly packaged and marketed -- no danger to anybody. But during 2002-2006, retail sales soared to $6 billion; by 2012, that figure could be $8 billion. Now, as natural HBC brand management becomes more sophisticated; as traditional differences between mass retail and natural food/HBC channels melt; and as the natural products themselves are reformulated to please mainstream America, things are getting complicated -- yet the opportunities are hotter than ever...

This third edition of Packaged Facts’ best-selling guide to the natural HBC arena, Natural and Organic Personal Care Products in the U.S., portrays its rapidly morphing dynamics: Separate chapters on skincare, haircare, oral care, and color cosmetics present historical and future dollar patterns, together with Packaged Facts’ trusted in-depth analysis. Extensive Simmons demographic data are also included. And the battle strategies of Burt’s Bees, Colgate/Tom’s of Maine, Hain Celestial, Weleda, and others are detailed.

Report Methodology
The information in Natural and Organic Personal Care Products in the U.S., 3rd Edition, is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, fall 2006 National Consumer Survey.

What You’ll Get in this Report,
Natural and Organic Personal Care Products in the U.S., 3rd Edition, makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Natural and Organic Personal Care Products in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Internet Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the natural/organic care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural personal care products, as well as projected sales and trends through 2012. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for natural care products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for natural and organic personal care products.
• Research and development professionals stay on top of competitor initiatives and explore demand for natural and organic personal care products.
• Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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