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Title: Natural and Organic Food and Beverage Industry Trends
Published: June2006

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The following is the abstract from the full report:
The growing understanding of the connection between diet and health—especially in a country with a rapidly growing 55-plus population that wants to stay healthy and active—has made natural and organic products the most dynamic area of the food retailing business. This Packaged Facts report examines this and other factors in the sustained double-digit growth of this now $25-billion-plus market, including the intense competition within and between retail channels, as mainstream supermarkets are pressed by large specialists such as Whole Foods Market on one side, and by Wal-Mart supercenters on the other; the absorption of natural/organics into the mainstream as major marketers and investment firms buy up natural/organic specialists; and the competition between mainstream players and specialists who prefer to stay independent, as well as between branded products and higher-margin private-label goods. The report also explores the convergence of other key product trends—including functional foods, weight loss, gourmet, and convenience—with natural/organic, underscoring key synergies and opportunities.

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