The growing understanding of the connection between diet and health—especially in a country with a rapidly growing 55-plus population that wants to stay healthy and active—has made natural and organic products the most dynamic area of the food retailing business. This Packaged Facts report examines this and other factors in the sustained double-digit growth of this now $25-billion-plus market, including the intense competition within and between retail channels, as mainstream supermarkets are pressed by large specialists such as Whole Foods Market on one side, and by Wal-Mart supercenters on the other; the absorption of natural/organics into the mainstream as major marketers and investment firms buy up natural/organic specialists; and the competition between mainstream players and specialists who prefer to stay independent, as well as between branded products and higher-margin private-label goods. The report also explores the convergence of other key product trends—including functional foods, weight loss, gourmet, and convenience—with natural/organic, underscoring key synergies and opportunities.

Report Methodology
The information in Natural and Organic Food and Beverage Industry Trends is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the natural/health retail and products market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
Natural and Organic Food and Beverage Industry Trends makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Natural and Health Retailers and Products in the U.S offers.

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the natural and health products industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the weight loss consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for natural and health products.
• Research and development professionals stay on top of competitor initiatives and explore demand for natural and health retailing and products.
• Advertising agencies working with clients in the natural and health retail industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executivesunderstand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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