Now 50% off the original sale price of $2,750.
This groundbreaking study from Packaged Facts analyzes 3 major product categories of the nailcare market--nail polish, treatment, and conditioners; artificial nails, accessories, and manicure implements; and nail polish removers. The report covers current sales, the factors in future growth, sales projections to 1999, and market composition. It also describes the competitive situation (with extensive marketer and brand shares supplied by InfoScan) and also discusses marketing trends, new product trends, and advertising and promotion. It also focuses on the retail situation with emphasis on drugstores, mass merchandisers, department stores, and supermarkets. The final section examines demographic factors favoring usage. The study contains many tables and charts and examples of print and television advertising.

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