Special offer: now 20% off original price of $3,850
The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the recession to work fewer hours, switch to part-time employment or agree to have their pay cut.
Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of a wide range of consumer goods and services.
The report begins with an assessment of trends shaping the adult Millennial market and identifies opportunities available to marketers interested in connecting with Gen-Y consumers. It continues with a forecast of the growth of the buying power of Gen-Y consumers through 2015 and a detailed demographic profile of the Gen-Y population. The next chapters analyze how Gen-Y consumers manage and spend money. Individual chapters provide an in-depth view of the role of technology in the lives of Millennials, an assessment of ongoing changes in the media consumption habits of Gen-Y consumers and an overview of the leisure-time and entertainment patterns of Millennials. The report concludes with an analysis of the attitudes and behavior of Millennial consumers in the areas of fashion, food and automotive.
Related Reports:Hispanics: Demographic and Consumer Spending Trends
Jun 23, 2016 - LA15032147 - $3,995.00
Millennial Menus: Culinary Trend Tracking Series
Mar 30, 2016 - LA5713395 - $3,300.00
Millennials as Pet Market Consumers
Feb 29, 2016 - LA5908530 - $2,500.00
Unbanked and Underbanked Consumers in the U.S., 4th Edition
Jan 5, 2016 - LA5818073 - $4,500.00
Credit Card Bundle: Commercial Payment, Co-Branded/Affinity, and Private Label
Dec 1, 2015 - LA5778370 - $9,500.00
Millennial Parents in the U.S.
Nov 11, 2015 - LA5734004 - $3,500.00
Commercial Payment Cards: U.S. and Global Market Trends, 9th Edition
Oct 21, 2015 - LA5718180 - $4,750.00
American Consumers in 2020
Aug 31, 2015 - LA5678282 - $3,850.00
Co-Branded and Affinity Cards in the U.S., 5th Edition
Aug 4, 2015 - LA5651792 - $4,750.00
Private Label Credit Cards in the U.S., 9th Edition
May 13, 2015 - LA5552943 - $4,500.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchPrivate Label Credit Cards in the U.S., 9th Edition Prepaid and Gift Cards in Canada Co-Branded and Affinity Cards in the U.S., 5th Edition Prepaid and Gift Cards in the U.S., 4th Edition Mobile and Alternative Payments in the U.S., 4th Edition Commercial Payment Cards: U.S. and Global Market Trends, 9th Edition