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This report analyzes the $2.4 billion U.S. market for shelf-stable, frozen, and refrigerated Mexican food products. Offers an in-depth discussion of market composition, market size and growth, and trends affecting market growth by product category, with sales projections through 1999. Assesses competitive situation; profiles established and emerging marketers of both mainstream and authentic Mexican products. Discusses new products, current advertising trends, and consumer demographics.
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