Now 50% off the original sale price of $2,750.
Currently valued at $2.7 billion, sales of men's grooming products are expected to climb 19% to $3.2 billion in 1999. This landmark study from Packaged Facts provides in-depth coverage of: shaving products (aftershave, pre-shave, shaving cream), fragrances, deodorants/antiperspirants, haircare products (for styling and grooming, coloring, and thinning hair), and skincare products. Market size and growth statistics and projections are provided, as are IRI-based brand shares, analyses of marketing, new product, and consumer trends, and competitive profiles of Aramis, Benckiser, Colgate-Palmolive, S.C. Johnson, Procter and Gamble, Gillette, and other key players.

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