Now 50% off the original sale price of $2,750.
Vegetarian foods manufactured to resemble various meat and dairy products are big business, and for the first time Packaged Facts has devoted a full-length market study to this growing business. The study covers a wide range of products, including vegetarian burgers (soy, tofu, tempeh, etc.), meatless luncheon slices, soya and rice milk, cheese substitutes, and soy mayonnaise. Includes information on new government regulators and advances in food technology; sales data for the past five years, key growth factors, with projections through 1999, and sales breakouts by product type and retail outlet. Also includes a discussion of the competitive situation, marketing and new product trends, and advertising and promotion, demographic profiles, and more.

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