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This new Packaged Facts report provides an in-depth analysis of the mature market, which includes more than 62 million American consumers ages 55 and up. The report begins by highlighting the characteristics of key demographic and psychographic segments of the mature population. Trends in the mature market are identified and the buying power of mature consumers is estimated. The report analyzes consumer expenditure patterns by age segment and Simmons Market Research Bureau findings on the attitudes and behavior of mature consumers. Media targeting the mature market are reviewed and media usage habits are analyzed. Marketing, promotional, and advertising strategies are discussed, and case studies of companies active in the market are presented. An Appendix lists information about resources available to companies active in the mature market.

As the Boomer cohort turns 55, the Census Bureau projects that between 2002 and 2007 the number of Americans in the 55+ age group will grow six times faster than the rest of the population. As Americans enter their mature years, they are radically changing the traditional vision of retirement. Many are now working longer to provide for their financial security in an uncertain economic environment, while others are searching for new ways to enrich their personal lives in the face of longer life expectancy.

Find out what changing views of retirement mean for the consumer behavior and spending patterns of mature Americans. Learn what Census 2000 has to say about where mature consumers are most likely to live. Understand how to tap into the market created by a new generation of grandparents. See how companies are re-thinking their strategies, creating new products, and re-designing old ones to respond to the needs of the rapidly growing mature market. Learn what researchers have discovered about how mature consumers use the Internet.

Additional Information

Population of Americans Aged 55+ Expected to Grow 60% in Next 20 Years

New York, January 30/PRNewswire - Over the next 20 years the fastest growing segment of the U.S. population will be those aged 55 and over. According to The U.S. Mature Market: New Perspectives on the 55+ Consumer, a new research report published by Packaged Facts and available through MarketResearch.com, this demographic will constitute nearly 30% of the population in 2022, compared to approximately 21% in 2002.

In addition to their sheer numbers, by 2007 the 55+ cohort will also wield a buying power of more than $2 trillion - a figure fueled by the large numbers of boomers who are aging into the mature demographic.

"The most striking characteristic of this demographic is its tremendous potential," said Don Montuori, Acquisitions Editor for Packaged Facts. "We are looking at a collection of individuals who will control both a large voting bloc and a huge sum of money by 2007. By any definition, this is a powerful population that marketers must reckon with. And historically marketers have not done a particularly effective job in reaching this market."

The interests of the mature population of the U.S. are sure to influence some significant purchasing trends in coming years. Already, marketers of children’s apparel and toys have felt the effects of the booming grandparent sector. In 2002 grandparents over the age of 55 spent almost $23 billion on goods for their grandkids. By 2007 this number is projected to jump to almost $30 billion.

The U.S. Mature Market covers spending habits, demographic profiles, and consumer attitudes within the mature market.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries and demographics, covering the U.S. markets and including information on global market trends and opportunities. For more information visit www.PackagedFacts.com.

About MarketResearch.com
MarketResearch.com is the leading provider of global marketing intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, MarketResearch.com offers instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 301.468.3650x203 or visit www.MarketResearch.com.

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