The U.S. Mature Market

Sep 1, 1998
309 Pages - Pub ID: LA513
Attention: There is an updated edition available for this report.
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This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and projections for growth; consumer expenditures; media consumption; and examples of campaign strategies that have effectively targeted today's mature consumers.

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