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Title: U.S. Market for Kids' Food and Beverages
Published: September 2006

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The following is the abstract from the full report:
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 2 to 12, and, of course, their gatekeepers. There are many products considered to be targeted to kids - from brightly colored, overly sweet, fun-shaped breakfast cereals to flavored milks with cartoon characters adorning the bottle - but these products are not the focus of this report.

Instead, Kids’ Food and Beverages in the U.S., new from Packaged Facts, is broad and complex, spanning numerous categories and market segments, but focusing on products truly targeted to kids. “Kids” might be in the name, the tagline, or in the flagging of “nutrients for proper growth.” They are the kinds of foods and beverages an adult would not otherwise purchase unless there was a kid in the household.

Kids’ Food and Beverages in the U.S. includes an analysis of the market, with historical (2001-2005) and projected (2006-2010) data, and an overview of what products are proving to be winners and losers. Major and upcoming companies, such as Nestle, Kellogg, Stoneyfield Farm, Clif Bar, Kraft, Nature’s Path, Healthy Handfuls, In-Zone Brands, are profiled.

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