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The $22 billion U.S. lawn and garden market is currently undergoing epic changes as a tidal wave of shakeout and consolidation sweeps across the industry. It is "survival of the fittest" time for L&G manufacturers, distributors, dealers, retailers, and service providers, with a stagnant economy encountering global overcapacity and a stubborn drought to create punishing competitive conditions. Yet in the face of adversity, the industry as a whole is strong and hanging tough, successfully positioning to meet current challenges and future demand. This 2003 update edition of Packaged Facts' widely popular study of the U.S. lawn and garden market explores in depth the kaleidoscopic shifts in ownership taking place among major L&G marketers and the fierce battles being waged at retail between big boxes and everyone else. It also examines the fundamental future positives that anchor the market: an aging population base, widespread homeownership, a pent-up demand for quality products, and an industry dedicated to overcoming regulatory challenges and technological obstacles. In addition, this study includes a detailed analysis of sales and growth figures for L&G equipment, supplies, and services; five-year projections for these categories; profiles of leading national and top regional marketers; a comprehensive list of new products; and a complete dissection of L&G consumer use patterns.
The report looks at every segment of the lawn and garden market, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of lawn equipment, supplies and lawncare services. It provides up-to-date competitive profiles of marketers of lawn and garden products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the lawn and garden industry.
What You’ll Get in this Report
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
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New York, March 11/PRNewswire - The market for lawn and garden supplies, services, and equipment has historically been controlled by tight environmental regulations on the national and local level. According to The U.S. Lawn and Garden Market, a newly published Packaged Facts report available at MarketResearch.com, the concerns over noise pollution, fertilizer contamination and water waste that have long plagued the industry could have a positive effect on the market if addressed correctly.
The lawn and garden industry has been slow to acknowledge that weather extremes have become more frequent in recent years and, as a result, has lost out on the opportunity to profit from offering products that protect the environment. The Packaged Facts report states that developing and positioning products that are environmentally friendly would enhance the image of the L&G industry while also giving customers a new reason to make purchases in the category.
"Hybrid mowers, water conserving sprinklers and organic fertilizers are all potential goldmines for industry players," said Don Montuori, Acquisitions Editor for Packaged Facts. "Consumers who want to tend to their yard in an ecologically sound manner will pay big money for the right tools, and as the industry stands right now the big players are missing out on all of that revenue."
The U.S. Lawn and Garden Market provides detailed information about buying behavior, as well as distribution and marketing trends, product development, and emerging promotional campaigns. The reports also include historical sales data, as well as market projections through 2008.
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