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The $22 billion U.S. lawn and garden market is currently undergoing epic changes as a tidal wave of shakeout and consolidation sweeps across the industry. It is "survival of the fittest" time for L&G manufacturers, distributors, dealers, retailers, and service providers, with a stagnant economy encountering global overcapacity and a stubborn drought to create punishing competitive conditions. Yet in the face of adversity, the industry as a whole is strong and hanging tough, successfully positioning to meet current challenges and future demand. This 2003 update edition of Packaged Facts' widely popular study of the U.S. lawn and garden market explores in depth the kaleidoscopic shifts in ownership taking place among major L&G marketers and the fierce battles being waged at retail between big boxes and everyone else. It also examines the fundamental future positives that anchor the market: an aging population base, widespread homeownership, a pent-up demand for quality products, and an industry dedicated to overcoming regulatory challenges and technological obstacles. In addition, this study includes a detailed analysis of sales and growth figures for L&G equipment, supplies, and services; five-year projections for these categories; profiles of leading national and top regional marketers; a comprehensive list of new products; and a complete dissection of L&G consumer use patterns.

Report Methodology
The information in The U.S. Lawn and Garden Market is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the lawn and garden market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report looks at every segment of the lawn and garden market, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of lawn equipment, supplies and lawncare services. It provides up-to-date competitive profiles of marketers of lawn and garden products - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the lawn and garden industry.

What You’ll Get in this Report
Now in its 5th edition, The U.S. Lawn and Garden Market has earned a reputation for being the one, reliable source of data and trends on the lawn and garden - information that is notoriously difficult to track. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream lawn and garden marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the lawn and garden market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for lawn and garden products, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from published and trade sources, a detailed discussion of the consumer for lawn and garden products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for lawn and garden products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the lawn and garden arenas.
• Advertising agencies working with clients in lawn and garden industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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