Special offer: 20% off original price of $3,995.
The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared to other Americans, Latinos continue to exhibit more confidence about the future of the American economy and show more optimism that their own personal financial situation will improve in the days ahead.
This new Packaged Facts report provides an in-depth look at the shopping habits and spending patterns of Hispanic consumers today. It also provides a glimpse into Latino shoppers of the future. As more acculturated Latinos become an ever-larger share of the population, marketers may need to address the potential for a significant change in the profile of the Latino consumer. This Packaged Facts report provides important insights into the way acculturation may affect the shopping behavior and buying decisions of Latinos in the years to come.
The report begins by identifying trends shaping the Hispanic market and highlights opportunities created by the spending patterns of Latino consumers. The next chapters in the report assess the size and growth of Hispanic buying power through 2015, provide a demographic profile of Latinos and analyze trends in immigration and acculturation within the Hispanic population. The report continues with an analysis of the financial status of Latino consumers and overviews of their shopping and spending patterns. The next chapters of the report provide in-depth analyses of the spending habits of Latino shoppers in the areas of home furnishings and home electronics and fashion. The report concludes with a chapter on Latino shopping and spending patterns in supermarkets.
Related Reports:Honey Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378799 - $495.00
Maple Syrup Trends: U.S. Retail Market Trade Brief
Nov 12, 2014 - LA5378800 - $495.00
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Oct 3, 2014 - LA5239123 - $2,500.00
Natural and Organic Foods and Beverages in Canada
Sep 26, 2014 - LA5199400 - $3,000.00
Pet Food in the U.S., 11th Edition
Sep 17, 2014 - LA5192757 - $4,500.00
Private Label Foods & Beverages in the U.S., 8th Edition
Sep 3, 2014 - LA5226056 - $3,995.00
Weight Management: U.S. Consumer Mindsets
Aug 28, 2014 - LA5318887 - $3,500.00
Branded Refrigerated Meats and Meals: U.S. Market Trends
Aug 15, 2014 - LA5240738 - $3,500.00
Natural and Organic Foods and Beverages in the U.S., 4th Edition
Jul 16, 2014 - LA5192144 - $3,995.00
Chocolate Candy in the U.S., 10th Edition
Jul 3, 2014 - LA5192756 - $3,995.00
Questions?Contact a research specialist >
Most Popular ResearchU.S. Pet Market Outlook, 2013-2014 Pet Supplements and Nutraceutical Treats in the U.S., 4th Edition U.S. Pet Market Outlook, 2014-2015 Lawn and Garden Equipment in the U.S. Canadian Pet Market Outlook, 2014 Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond