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While flavors and dishes from Asian and Latin cuisines have been incorporated into the American mainstream diet for many decades, more authentic and traditional foods are increasingly important in the restaurant and packaged foods marketplace. This new wave caters to the larger percentage of the population—including Millennials as well as the growing Asian and Latin populations--calling for a broader spectrum of food choices. All appreciate authentic flavors, so establishing credibility as a supplier of authentically inspired regional favorites is a way to stand out from culturally diluted offerings. With the target marketing of supermarket products, the differences come factors such as cooking skill levels and habits and the relative priority on convenience.
This report features specific strategic ideas and directions by food category: meals, sauces & condiments, beverages, and sweets. Behind these trending dishes, drinks, and product types are the consumer drivers to our heightened interest in Asian and Latin specialties: authenticity, flavor adventure, and comfort food. Based on CCD Innovation’s signature Trend Mapping technique, these trends are:
The reports leverage the CCD Innovation’s signature Trend Mapping technique, a validated method for identifying which culinary trends are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else. To further enrich our already industry leading analysis, our reports now include new charts, listings, and other features based on results culled from Datassential MenuTrends, a database that tracks 7,000 distinct U.S. restaurants and over one million menu items.
Each Issue of the Culinary Trends Mapping Report
Trend Mapping is guided by the premise that major food trends pass through five distinct stages on their way to the mainstream:
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