This is a pivotal time for kids’ beverage marketing and product innovation. Unhealthy beverages and heavy-handed marketing to kids are under heavy fire from parents, consumer groups and the government, spurred by concerns of rampant childhood obesity. Marketers have responded with several healthier introductions since 2006, but sagging kids’ beverage sales reflect a lingering sense of insecurity and uncertainty in the market.
Kids’ Beverages in the U.S., new from Packaged Facts, provides an overview of the broad and complex trends affecting the U.S. market for beverage products targeted at kids age 3 to 11. This comprehensive report also includes category and segment with sales and share data, including historical (2002-2006) and forecast (2007-2011) retail sales data for the following:
The report discusses key trends affecting the marketplace, trends driving growth and consumer demographics. In addition, the report profiles top kids’ beverage marketers properties.
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