Special Offer. Now 25% off the original price of $3500.
This Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends affecting the kids market. A comprehensive treatment of the consumer behavior of kids and their parents includes chapters on consumer expenditures by families with kids and analyses of key segments of the kids market, including younger kids (3- to 7-year-olds); tweens (8- to 12-year-olds); multicultural kids; and boys and girls. The next section of the report contains a review of the media usage habits of kids and an overview of marketing and advertising trends in the kids market. The report concludes with chapters on the size and growth of the kids market and an assessment of key trends shaping the kids market and strategic opportunities available to marketers.
The latest available research shows that kids are increasingly adept media users while their parents are becoming more and more concerned about limiting their kids access to media. At the same time, while kids continue to evolve into highly sophisticated consumers, parents and policy-makers are raising questions about products and marketing efforts geared toward kids. Against this background, marketers are also dealing with the challenges created by rapidly changing demographics in the kids market. These are but a few of the issues confronting marketers active in the kids market today that are addressed by this Packaged Facts report.
About the Authors
What Youll Get in this Report
Plus, youll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
Scroll down to see a more detailed outline of the contents of this report.
How You Will Benefit from this Report
This report will help:
Related Reports:American Consumers in 2020
Aug 31, 2015 - LA5678282 - $3,850.00
Food Formulation Trends: Ancient Grains and Sprouted Ingredients
Aug 28, 2015 - LA5525870 - $2,250.00
Shopping for Local Foods in the U.S.
Jan 13, 2015 - LA5192148 - $2,500.00
Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
Oct 3, 2014 - LA5239123 - $2,500.00
Natural and Organic Foods and Beverages in the U.S., 4th Edition
Jul 16, 2014 - LA5192144 - $3,995.00
Hispanic Food Shoppers in the U.S.
Jun 30, 2014 - LA5279402 - $3,500.00
Food Gifting in the U.S., 4th Edition
May 29, 2014 - LA5251521 - $3,995.00
The African-American Consumer Market, 9th Edition
Dec 27, 2013 - LA5062152 - $3,595.00
Packaged Facts Knowledge Center - Administrative Fee
Nov 26, 2013 - KCLA5157474 - $500.00
Americans in 2020
Oct 31, 2013 - LA6135734 - $3,465.00
Questions?Contact a research specialist >
Live Chat Software
Most Popular ResearchAmericans in 2020 The African-American Consumer Market, 9th Edition American Consumers in 2020 Boomer Wellness: Culinary Trend Mapping Report Pet Population and Ownership Trends in the U.S. Hispanic Food Shoppers in the U.S.