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Title: The U. S. Market for Kids Foods and Beverages, 5th Edition
Published: June 2003
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The following is the abstract from the full report:
With estimated annual sales in excess of $27 billion in 2002, the U.S. kids’ food and beverage market is vast and complex, comprising five broad categories and 60 sub categories. The U.S. Market Kids’ Food and Beverages provides detailed analysis of product trends for Meals and Meal Components, Desserts & Sweet Snacks, Candy, Beverages, and Savory Snacks specifically targeting children 5 to 14 years of age. Further detail is provided on sub segments within each of the five major categories. The Beverage Category, for example, includes detailed analysis of such segments as aseptic juices and drinks, shelf stable bottled juices, drink mixes, and refrigerated flavored milks and shakes. The meals and meal components category includes such sub segments as shelf stable entrees, refrigerated lunch kits, peanut butter and frozen pizza. The report includes trended sales data and projections of future growth.
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