MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U. S. Market for Kids Foods and Beverages, 5th Edition
Published: June 2003

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:
American youngsters represent a dynamic retail market, influencing an estimated $500 billion in total retail spending. The current youth market is the most ethnically and racially diverse American generation ever. Weaned on television, and exposed to advertising from birth, it is estimated that American children begin requesting name brand products by the age of two, and by the age of eight are regularly making their own purchases. Roughly half of all advertising directed at children is for food, and for good reason. Marketers know that the battle for future brand loyalty begins with these increasingly savvy young consumers. The U.S. Market for Kids Foods and Beverages examines the latest developments in this complex market to provide a comprehensive profile of the consumer, the products, sales trends, packaging, advertising and promotion, and developments likely to shape the market over the next five years.

With estimated annual sales in excess of $27 billion in 2002, the U.S. kids’ food and beverage market is vast and complex, comprising five broad categories and 60 sub categories. The U.S. Market Kids’ Food and Beverages provides detailed analysis of product trends for Meals and Meal Components, Desserts & Sweet Snacks, Candy, Beverages, and Savory Snacks specifically targeting children 5 to 14 years of age. Further detail is provided on sub segments within each of the five major categories. The Beverage Category, for example, includes detailed analysis of such segments as aseptic juices and drinks, shelf stable bottled juices, drink mixes, and refrigerated flavored milks and shakes. The meals and meal components category includes such sub segments as shelf stable entrees, refrigerated lunch kits, peanut butter and frozen pizza. The report includes trended sales data and projections of future growth.

Related Reports:

Market Trend: Licensed Kids’ Personal Care Products Market
Aug 1, 2008 - LA1812797 - $2,250.00

Fresh Pet Food in North America: The Raw/Frozen, Refrigerated and Homemade Wave
Jul 1, 2008 - LA1420439 - $2,500.00

U.S. Market for Infant, Toddler and Preschooler Furnishings and Accessories
Jun 1, 2008 - LA1676512 - $3,300.00

The American Value Shopper in a Down Economy
Jun 1, 2008 - LA1792254 - $3,000.00

The U.S. Cosmeceuticals Market
Jun 1, 2008 - LA1658180 - $3,300.00

The Self-Service "Buy-and-Pay" Market: Kiosk, Vending and Foodservice Trends in the U.S.
Jun 1, 2008 - LA1562604 - $3,850.00

U.S. Market for Women's Intimate Apparel (Lingerie)
Jun 1, 2008 - LA1684530 - $3,300.00

Pet Insurance in North America, 3rd Edition
May 1, 2008 - LA1391937 - $3,300.00

International Market for Sustainable (Green) Apparel
May 1, 2008 - LA1634668 - $3,300.00

The Young Urban Consumer: How Hip-Hop Culture Affects the Lifestyle and Buying Decisions of 12- to 34- Year Olds
May 1, 2008 - LA1692747 - $3,850.00