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American youngsters represent a dynamic retail market, influencing an estimated $500 billion in total retail spending. The current youth market is the most ethnically and racially diverse American generation ever. Weaned on television, and exposed to advertising from birth, it is estimated that American children begin requesting name brand products by the age of two, and by the age of eight are regularly making their own purchases. Roughly half of all advertising directed at children is for food, and for good reason. Marketers know that the battle for future brand loyalty begins with these increasingly savvy young consumers. The U.S. Market for Kids Foods and Beverages examines the latest developments in this complex market to provide a comprehensive profile of the consumer, the products, sales trends, packaging, advertising and promotion, and developments likely to shape the market over the next five years.

With estimated annual sales in excess of $27 billion in 2002, the U.S. kids’ food and beverage market is vast and complex, comprising five broad categories and 60 sub categories. The U.S. Market Kids’ Food and Beverages provides detailed analysis of product trends for Meals and Meal Components, Desserts & Sweet Snacks, Candy, Beverages, and Savory Snacks specifically targeting children 5 to 14 years of age. Further detail is provided on sub segments within each of the five major categories. The Beverage Category, for example, includes detailed analysis of such segments as aseptic juices and drinks, shelf stable bottled juices, drink mixes, and refrigerated flavored milks and shakes. The meals and meal components category includes such sub segments as shelf stable entrees, refrigerated lunch kits, peanut butter and frozen pizza. The report includes trended sales data and projections of future growth.

Report Methodology
The information in The U.S. Market for Kids’ Food and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food and beverage market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

The report presents key trends influencing new product development and the market factors that continue to shape the category, including the changing food and beverage consumption patterns of Americans, the increasingly active consumer role of children, the incidence of obesity, other health issues and parental concerns, and the evolving regulatory environment. Market shares of the top manufacturers within kids’ food and beverages overall, as well as each major category, are included. It also provides up-to-date competitive profiles of marketers of kids’ consummables - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also offers readers trends and marketing opportunities within the kids’ food and beverage industry.

What You’ll Get in this Report
The U.S. Market for Kids’ Food and Beverages offers a unique perspective on the burgeoning market for youth foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Kids’ Food and Beverages offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food and beverage marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

About the Author
Janis Barbour has more than 20 years experience in business intelligence and market research. She has held a variety of corporate research positions, most recently as Manager, Market Intelligence at Nestlé USA, Inc. During her 15 years with Nestlé, Ms. Barbour was responsible for providing secondary research support for clients throughout the organization, including Nestlé’s Swiss parent company. She also researched, wrote and edited two quarterly newsletters on nutrition and consumer trends, and was an active member of various corporate teams and task forces focusing on marketing, health and wellness, foodservices, and new product development. Since leaving Nestlé in January 2003, Ms. Barbour has established an independent research service, Barbour Information Advantage, Inc.

New: Packaged Facts Update Service
Stay current on the kids’ food and beverage market for a full year after purchasing this report with the new Packaged Facts UPDATE service. Packaged Facts is pleased to offer the opportunity to receive two supplements to this valuable report, at 6 month and 1 year after it's initial publication date. These supplements, delivered to you electronically, will provide a comprehensive, mid-term look at the kids' food industry, with important updated information on sales, market share, consumer trends and attitudes, and industry developments. If you'd like to purchase these supplements, simply choose the "Hard Copy plus 2 6-month updates" or "Instant Online Delivery plus 2 6-month updates" purchase option.

How You Will Benefit from this Report
If your company is already competing in the youth food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for kids’ foods and drinks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for youth food and beverage products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for kids’ food and beverages.
• Research and development professionals stay on top of competitor initiatives and explore demand for food and drink products designed for kids.
• Advertising agencies working with clients in the food and beverages industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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