This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their parents. The report offers in-depth coverage of market size and growth, including projections through 2003, marketer shares and strategies, and demographic and consumer data.

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