This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their parents. The report offers in-depth coverage of market size and growth, including projections through 2003, marketer shares and strategies, and demographic and consumer data.

Additional Information

Scope and Methodology

Market Definition: Foods Designed for or Targeted to Kids

This Packaged Facts report analyzes the retail mass market for kids' foods and beverages, which includes various product types specifically de-signed for or marketed primarily to kids age 5–14. Packaged Facts organ-izes the kids' foods market into three major categories: meal items (including breakfast, lunch, and dinner foods and entrees); snacks and des-serts; and beverage products. Shelf-stable, frozen, refrigerated, and fresh products are included in the scope of the market.

The meal items category breaks outs into cold or hot cereals, other breakfast foods (such as frozen entrees), lunch packs, and dinner/hot meal entrees. Snack and dessert products divide into five segments: cookies, crackers, and baked goods; puddings, gelatins, and yogurts; ice cream and frozen novelties; peanut butter; and fruit and produce snacks (including fruit rolls and fruit cups). Kids' beverages can be grouped into three types: powdered, ready-to-serve, and portable.

Report Methodology

The information contained in this report was obtained from both primary and secondary research. Primary research entailed on-site exami-nation of the retail milieu and consultation with industry sources. Secon-dary research entailed data-gathering from relevant trade, business, and government sources, including, where available, company literature and corporate annual reports. Packaged Facts has derived supermarket sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data and other sources. Figures provided on national consumer advertising expenditures are based primarily on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demo-graphics derives from government data and from the Simmons Market Re-search Bureau consumer survey for spring 1998.

Related Reports:

White Paper: Food and Beverage Packaging Trends in the U.S.: Consumer Choices and Marketer Opportunities
Feb 24, 2012 - LA6830354 - $0.00

Upscale Latino Consumers in the U.S.
Feb 1, 2012 - LA6488963 - $3,850.00

Latino Foodservice Trends in the U.S.
Nov 1, 2011 - LA6501278 - $3,995.00

Fats and Salad/Cooking Oils in the U.S.: Butter, Margarine, Olive Oil, and Beyond
Oct 1, 2011 - LA6497852 - $3,500.00

Convenience Store Foodservice Trends in the U.S.
Sep 1, 2011 - LA6498044 - $3,995.00

Food Shopper Insights: Grocery Shopping Trends in the U.S.
Jul 1, 2011 - LA6077723 - $4,500.00

Natural and Organic Foods and Beverages in the U.S., 3rd Edition
Jul 1, 2011 - LA6057035 - $3,750.00

Kids Food and Beverage Market in the U.S., 6th Edition
May 1, 2011 - LA2706876 - $3,300.00

Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Apr 1, 2011 - LA6135736 - $3,850.00

Meat, Poultry, Fish, and Seafood Trends: What's for Dinner 2011
Mar 1, 2011 - LA2806009 - $3,595.00