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Title: The U.S. Kids’ Food and Beverage Market
Published: November 2001

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Abstract from full report:

This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the market into three major categories: meal items, snacks and desserts, and beverages. In addition, many segments within these categories are covered, including, but are not limited to: cookies, fruit rolls, yogurt, pudding, ice cream, peanut butter, cereal, and lunch packs. Brand share data, based on Information Resources Inc.'s InfoScan sales-tracking data, Simmons demographic profiles, advertising expenditures, historical sales data covering 1996-2000, and sales projections through the year 2005 are all included in this report. The strategies of key companies are explored, among them Bestfoods, General Mills, Nestle S.A., and Kellogg Co.

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