Now 25% off the original sale price of $2,750.
One of Packaged Facts' all- time great bestsellers, The Kids Market has been thoroughly updated in this all-new edition, which pegs kids' spending power at close to $30 billion in 1998. This study's thought- provoking analyses of emerging trends in this lucrative market are organized into several major chapters, covering demographics, market size (kids' purchasing power estimates and forecasts), kids as consumers, kids' media consumption, and marketing strategies and campaigns aimed at children.
Hours of Research: 800
Scope and Methodology
Kids Defined as Those Age 5–14
Packaged Facts defines kids as those age 5–14, a definition often used by industry experts. To delineate the developmental stages children pass through, Packaged Facts divides the kids market into three approximately equal sub-groups: 5- to 7-year-olds; 8- to 11-year-olds; and 12- to 14-year-olds.
The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with U.S. Census Bureau analysts, media executives, and marketers of products targeted to kids. Secondary research included an exhaustive search of relevant government, trade, and consumer publications, as well as newspapers, websites, and current advertising.
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