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This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the market into three major categories: meal items, snacks and desserts, and beverages. In addition, many segments within these categories are covered, including, but are not limited to: cookies, fruit rolls, yogurt, pudding, ice cream, peanut butter, cereal, and lunch packs. Brand share data, based on Information Resources Inc.'s InfoScan sales-tracking data, Simmons demographic profiles, advertising expenditures, historical sales data covering 1996-2000, and sales projections through the year 2005 are all included in this report. The strategies of key companies are explored, among them Bestfoods, General Mills, Nestle S.A., and Kellogg Co.

Additional Information

Scope And Methodology

Market Definition of Kids’ Foods and Beverages This Packaged Facts report analyzes the retail mass market for kids’ foods and beverages, which includes a wide array of products specifically marketed or designed for kids aged 5-14. This report is organized into three main categories: meal items, snacks and desserts, and beverage. The meal items category is broken into four seg-ments: cereals, other breakfast foods, lunch packs, and dinner/hot meal entrees. The snacks and desserts category is composed of five segments: cookies, crackers, and baked goods; puddings, gelatins, and yogurts; ice cream and frozen novelties; peanut butter; and fruit and produce snacks. The beverages category, which is unsegmented, includes products such as: powdered mixes, ready-to-serve beverages, and portable drinks.

Report Methodology

The information obtained in this report was gathered through primary and secondary research. Primary research involved on-site examination of the retail envi-ronment and consultation with various industry sources. Secondary research included data gathering from relevant trade business and government sources, such as com-pany literature and corporate annual reports.

Sales figures were derived using Information Resources, Inc. (IRI) InfoScan sales, tracking data, and other sources. Figures obtained on national consumer adver-tising expenditures are based primarily on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics was derived using government data and the Simmons Market Research Bureau consumer survey for Fall 2000.

Press Release

25% of children‘s energy comes from snacks instead of meals

New York, November 1/PRNewswire - In 1970 about 80% of children snacked on a daily basis. Over the last 30 years that number has risen more than ten percent to greater than 90% of the population of U.S. kids. Not only are children consuming larger quantities of snack foods, they have developed a much larger role in the selection of these goods, both with their own money and through the tremendous influence they have over the purchasing habits of their parents. According to The U.S. Kids Food and Beverage Market, the latest report from Packaged Facts now available on MarketResearch.com, kids spent approximately $11 billion on food and beverage products in the year 2000, 28% of which was estimated to be their own money.

It is not surprising, then, that products manufactured specifically for kids are on the increase. The U.S. Kids Food and Beverage Market reports that the number of kid-oriented new food and beverage products rose from only 111 in 1994 to almost seven times that figure in 2000. And kids‘ products are getting more elaborately designed and marketed. ”As the market for kids‘ foods gets larger, marketers are competing to make their products the ones with the most kid-appeal,“ said Meg Hargreaves, VP of Research Publishing for MarketResearch.com. ”This often means that companies must go to extremes, developing products like beverages with taste altering tablets, snack crackers that look like road kill, and hot cereal with eggs that hatch to reveal dinosaurs.“

The U.S. Kids Food and Beverage Market provides detailed information about consumer demographics, as well as distribution and marketing trends, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through the year 2005.

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