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The U.S. sandwich spread market - ketchup, mustard and mayonnaise - has been stagnant from 2001 and 2005. Retail market sales for sandwich spreads in 2005 stood at $3 billion, down two percent from 2004 sales. Increasingly hectic lifestyles have translated into less time spent at home and even less time spent cooking. Many households are, therefore, shifting either toward quick meals at restaurants or to readymade meals. As the number of meals prepared at home has dropped, sandwich spread purchases have also declined. Also, with changing eating habits, consumers are switching to bolder and spicier flavors leading to the growth of other condiments, most notably salsa. Another reason for a flat sandwich spread market is the lack of product innovation. So what’s a marketer to do? Ketchup, Mustard and Mayonnaise in the U.S., new from Packaged Facts, examines the challenges facing companies that market these sandwich spreads, and offers insight and analysis that marketers can use to kick start the ketchup, mustard and mayonnaise market back into growth.
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