Now 50% off the original sale price of $2,750.
Italian food continues to be the most popular ethnic cuisine in America. This Packaged Facts study analyzes the four major categories of this dynamic $8.1-billion market: pasta, pizza, sauces , and frozen prepared foods. The report provides product descriptions and coverage of market size and growth (with sales projected to 2001), market composition, leading marketers, the competitive situation (including InfoScan brand shares), new product trends, advertising and promotion, distribution outlets, and consumer usage. Individual sections are available.

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