After suffering through the dark days of the low—carb craze, the market for Italian foods appears on the verge of a rebound. Although consistently ranked as an ethnic food favorite, Italian products, such as pasta and sauce, lost sales ground as people eschewed carbohydrate-laden foods and their associates.

But the market is changing thanks to a more refined approached to dieting, an understanding of “good carbs,” and a heightened awareness of the importance of whole grain. With a focus on the pasta, pizza, sauce, and cheese segments, the U.S. Market for Italian Foods looks at innovations in the marketplace for what is, essentially, a mature and stable industry and examines the steps marketers are taking to respond to changing dietary guidelines and consumer trends. The report also discusses trends among niche marketers to return to authenticity and put the “Italian” back into Italian food products.

Report Methodology
The information in The U.S. Market for Italian Foods is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor Ltd.

The report looks at four main segments of the Italian foods market (pasta, pizza, sauces and cheeses), examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of Italian foods. It provides up-to-date competitive profiles of marketers of Italian foods - including a look at smaller, up-and-coming companies and brands - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food industry.

What You’ll Get in this Report
The U.S. Market for Italian Foods makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Italian Foods offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the Italian foods market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Italian foods, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the Italian food consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for Italian foods
• Research and development professionals stay on top of competitor initiatives and explore demand for Italian foods.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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