Now 50% off the original sale price of $2,750.
This report from Packaged Facts analyzes the U.S. and international markets for alcoholic soft drinks and ready-to-drink cocktails. Packaged Facts pioneering study analyzes the sales and growth potential of this emerging market and assesses the products, the consumers, and the controversy. You'll find out what marketers as diverse as Bass, Brown-Forman, Seagram, Cott, Miller, and Minnesota Brewing are doing to dispel misgivings and create consumer interest as they compete for market share. Individual sections are available.

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