To observe the parade of high-tech baby strollers on Main Street, U.S.A., one might think the Jetsons’ Space Age has arrived -- but strollers costing up to $1,000 are just the most visible products in the thriving $10 billion market for young kids’ furnishings (cribs, other case goods, layette, nursery decor, and the like) and accessories (car seats, strollers, baby monitors, diaper bags, etc.). The upscaling of these products is driven by Yoga Moms who cherish uniqueness for themselves and their Elegant or Hipster babies; this core sector influences millions of less affluent Moms to splurge big on baby, toddler, or preschooler gear... But how will Yoga Moms evolve? What is a smart crib? And why are DINK (dual-income, no-kid) households so important? Packaged Facts has the answers in this fresh edition of ITP Furnishings/Accessories: Execs will find in-depth analyses of sales and demographic trends, as well as the battle profiles of Bugaboo, Crown Crafts, Dorel, Graco, Playtex, Philips, and others.

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