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Title: The U.S Market for Infant, Toddler and Preschool Toys
Published: November 2005

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The following is the abstract from the full report:
Whether used for fun or learning, young kids’ toys are their tools. As of 2005, the ITP toy industry has built sales to $4.5 billion, by providing the coolest and most efficient tools possible, utilizing licenses (from Dora the Explorer to Winnie the Pooh), educational features, and as always, ingenious design: Such factors are bigger drivers than the slowly growing ITP population... In this completely new Packaged Facts report, execs can access the sales figures (historical and projected), the competitive profiles (of Mattel, Hasbro, LeapFrog, others), and the in-depth analysis needed to shape a winning battle plan. In addition, extensive Simmons demographic data are presented and interpreted.

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