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This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market size and growth (retail sales estimates for the 1995-1999 period and forecasts through 2005) and con-sumer demographics. Assessment of the competitive situation includes profiles of major marketers and retailers.

Additional Information

Categories Covered:

• Clothing (Not diapers)
  • Apparel
  • Footwear
• Baby Care Supplies
  • Diapers
  • Skincare/toiletries
  • Baby Feeding Accessories
• Juvenile Furniture/Nursery Accessories
  • Hard Goods (cribs, car seats, etc.)
  • Soft goods/Nursery Accessories (bedding, home décor items)
• Toys (Not the majority of dolls and plush toys, crayons or craft supplies)

Issues Addressed:

• Product Safety
• Market Size and Growth by Category
• Factors Affecting Market Growth
• Industry Trends
• Demographic Information by Category
• Internet Influence
• Population Trends
• Consumer Advertising Expenditures
• Consumer profile

Competitive Profiles:

• Clothing
  • William Carter Co.
  • Gerber Childrenswear, Inc.
  • Healthtex (VF Corp.)
  • OshKosh B’Gosh, Inc.
• Stride Rite Corp. Baby Care Supplies
  • Drypers Corp.
  • Johnson & Johnson
  • Kimberly-Clark Corp.
  • Playtex Products, Inc.
  • Procter & Gamble Co.
• Juvenile Furniture/Nursery Accessories
  • Crown Crafts, Inc.
  • Evenflo Co., Inc.
  • Newell Rubbermaid, Inc.
• Safety 1st, Inc. Toys
  • Hasbro, Inc.
  • Lego Systems, Inc.
  • Mattel, Inc.
  • Newell Rubbermaid, Inc.

Retailer Profiles:

• eToys, Inc.
• The Gap, Inc.
• Gymboree Corp.
• The Children’s Place Retail Stores, Inc.
• K-B Toys
• Toysmart.com, Inc.
• Toys R Us

Hours of Research: 950

Scope and Methodology

Scope of Market

This report examines the market for infant/toddler/preschool (ITP) products, focusing on products sold through retail stores. For the purposes of this report, the ITP age group is defined as children from birth to 5 years old. Packaged Facts di-vides the ITP market into four market categories: clothing, baby care supplies, juve-nile furniture and nursery accessories, and toys.

Report Methodology

The information in this report was obtained from both primary and secondary research. Primary research consisted mostly of on-site examination of retail stores. Secondary research entailed culling information from a broad range of sources, de-pending on the individual category. Retail sales estimates for baby care supplies are based on InfoScan scanner data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc. (IRI), Chicago, Illinois. These scanner data track sales of certain ITP categories, primarily baby care supplies, in supermarkets, drugstores, and mass merchandisers.

Other sources include statistics from the Juvenile Products Manufacturers As-sociation and the Toy Manufacturers of America; government data; extrapolations derived from estimates published in the trade press; annual reports, 10Ks, and other financial releases from public companies; sales estimates of private companies by Dun & Bradstreet, Inc. and Hoover's, Inc.; marketer profiles in trade and consumer publications; and previous Packaged Facts reports on the ITP market, the most recent of which was published in 1994. Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics is based on Simmons Market Research Bureau data for spring 1998. The data avail-able to Packaged Facts for this report come from two different Simmons Market Re-search Bureau databases depending on the individual product—"total U.S. adults" and "principal shoppers"—which vary in number and demographic attributes. "Total adults" comprise a larger database—a sample of 19,963 consumers—with a median age of 42.4 years and a median household income of $40,007. "Principal shoppers" are individuals who identify themselves as the person who does most of the shopping for their household; for family households, the principal shopper typically is the fe-male spouse. Simmons' "principal shoppers" database numbers a sample of 13,243 consumers, with a median age of 45.3 years and a median household income of $35,993.

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