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The $20 billion U.S. frozen dessert business, which includes retail and foodservice markets, is the largest in the world, rendering it extremely aggressive as marketers battle for share of stomach. It is a dynamic industry with a history as rich as the United States.

Marketers know they must be very innovative in order to stay competitive. This new report from Packaged Facts provides historical data as well as market growth projections to 2006 for the ice cream, related frozen desserts (frozen yogurt, sherbet, sorbet, etc.), and frozen novelties market, including projections by novelty form (cone, cup, stick, etc.).

Learn how to effectively compete in this highly competitive market, which includes international, national, and many regional players. Learn what it takes to be a winning marketer.

This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. It covers impulse items, licensed ingredients, indulgent formulas, and clever positionings.

You will find profiles of the top retail and foodservice players in the ice cream, related frozen desserts, and frozen novelties businesses. Comprehensive demographic data and brand share information is also included.

Additional Information

Press Release

Cost of U.S. Appetite for Frozen Desserts to Exceed $20 Billion in 2002

New York, August 13/PRNewswire - Americans will spend over $20 billion dollars on ice cream, frozen desserts and frozen novelties this year - $2 billion more than was spent just five years ago. According to The U.S. Ice Cream Market, a newly published Packaged Facts report available at MarketResearch.com, the up-tick in consumer spending on frozen dessert items is largely due to increased prices and demand for high-end, gourmet products, not increased volume sales. Americans are not eating more frozen desserts - they are simply spending more on the desserts they eat.

“Ice cream and frozen desserts are luxury items,” said Don Montuori, Acquisition Editor for Packaged Facts. “More than almost any other food category this product is seen as something that we can live without, but would prefer not to. As affordable indulgences go, a pint of premium ice cream tops the list for many Americans.”

Health concerns may be at an all time high in the United States, but consumer trends indicate that full-fat versions of indulgence foods, such as ice cream and cookies, are flying off the shelves.

“We saw this when we released our cookies study last month, so we weren’t surprised to find the same trend in the ice cream market,” said Montuori. “People are allowing themselves small indulgences in their eating patterns. The fact is that most people don’t eat so much ice cream that eating low-fat will make a significant impact on their health.”

The U.S. Ice Cream Market provides detailed information about consumer demographics, product development, emerging promotional campaigns, and distribution and production trends, including the merger between Nestle and Dreyer’s. The report also includes historical sales data, as well as market projections through the year 2006.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, MarketResearch.com offers instant online access to the world’s most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Alison Williams at 212.807.2649 or visit www.MarketResearch.com.

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