The U.S. Market for Ice Cream and Related Frozen Desserts

Dec 1, 2007
343 Pages - Pub ID: LA1611281
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The U.S. market for ice cream and related frozen desserts includes ice cream, frozen yogurt, sherbet, sorbet and water ice, as well as frozen novelties, which encompasses ice cream cakes, pies and rolls. This report focuses on the complete market—retail and foodservice. Intensely tracked for the past decade, Packaged Facts’ analyst estimates that the U.S. market for ice cream and related frozen desserts reached $23.3 billion in 2007, up 4.0% from $22.4 billion in 2006, and up 12.8% from almost $20.7 billion in 2003. Again, this includes both retail and foodservice, which is a place no other market research firm has ever gone. With foodservice venues carrying more than half of U.S. sales, this is a business segment that must be factored into the business plan of every company involved in the U.S. ice cream and related frozen dessert market. The numbers speak for themselves. The foodservice business reached $13.6 billion in 2007, with foodservice sales increasing, on average, 4.1% annually for the five-year period from 2003 to 2007. On the other hand, the retail business reached $9.7 billion in 2007, which is up 1.3% from 2006, according to Packaged Facts’ estimates. Retail growth is primarily attributed to frozen novelty sales. Where are these two markets going? Which products are driving growth? Who are the movers and shakers . . . and who and what products are down and out? Finally, have you heard that frozen yogurt is the latest trend? Packaged Facts predicted this back in 2003 . . . and that it would be 2007 that frozen yogurt’s reemergence would come. This report tells you so much . . .and so much more.

Report Methodology
The information in U.S. Market for Ice Cream and Related Frozen Desserts is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of many retail and foodservice venues. Company, distributor and retailer interviews were conducted to obtain information on new product and packaging trends, marketing programs, distribution methods and technological breakthroughs as related to the “ice cream” market. Secondary research entailed data gathering from relevant sources. Included were consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports. The analysis of consumer demographics was derived from spring 2007 Simmons Market Research Bureau data.

What You’ll Get in This Report
U.S. Market for Ice Cream and Related Frozen Desserts makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Ice Cream and Related Frozen Desserts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report
If your company is already doing business in the frozen dessert market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen desserts, as well as projected markets and trends through 2012.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy ice cream and related frozen desserts.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope and Methodology
  • Five Product Classifications
  • Product Categories
  • Formulation Quality
  • Sales Venues: Retail and Foodservice
  • Forms, Sizes and Shapes
  • Hard-Frozen vs. Soft-serve
  • Health and Wellness
  • Size and Growth of the Market
    • Sales to Grow From $23.3 Billion to $27.6 Billion by 2012
    • Table 1-1 U.S. Sales of Frozen Desserts, 2003-2012
    • Market Share by Product Category
    • Figure 1-1 Share of U.S. frozen desserts Sales by Category, 2007 (%)
    • More Than Half of Sales From Foodservice
    • Table 1-2 U.S. Sales of frozen desserts by Channel, 2003-2007
    • (in million $)
    • Ice Cream Leads, But the Buzz Is in Frozen Yogurt
    • Growth of this Mature Market Is All About Dollar Sales

  • The Marketers
    • All Types of Marketers
    • A Changing World of Marketers
    • The Rise and Fall of CoolBrands

  • Sales Outlets
    • Scoop Shops Sell the Most Foodservice Frozen Desserts
    • Traditional Supermarkets Sell the Most Retail Frozen Desserts

  • The Consumer
    • How the Economy Impacts Frozen Dessert Purchases
    • Ice Cream Shoppers Seek Variety
    • Health and Wellness Revolution
    • Who Shops for frozen desserts at C-Stores?
    • Ice Cream is the Sacred Cow of Guilty Pleasures
    • Household Use of Frozen Dessert Products

  • New Product Trends
    • The Starbucks Effect
    • Focus on Health and Nutrition
    • Focusing on the Churn Rather than the Ingredients
    • Reviving Frozen Yogurt
    • Limited Edition Flavors Keep Consumers Interested
    • Licensing Programs Lend Branding Assistance
    • Globalization in the Freezer Case
    • And Then There’s Organic and Fair Trade

Chapter 2 Product and Package

  • Key Points
  • Scope of the Report
    • Definition of the Market
    • Products Outside of Scope
    • Product Breakouts

  • Category Classification
    • Table 2-1 Frozen Dessert Product Definitions
    • Ice Cream
    • Frozen Custard
    • Gelato
    • Frozen Yogurt
    • The Live and Active Culture Seal
    • Sherbet/Sorbet/Water Ice
    • Sherbet
    • Sorbet
    • Water Ice
    • Frozen Novelties

  • Formulation Quality Classification
    • Economy
    • Regular
    • Premium
    • Superpremium

  • Form of Sale
    • Package Sizes and Shapes
    • Squround Pints
    • Half-Gallon Carton Almost Extinct
    • Dairy Foods Provides Packaging Checklist
    • Clearly an Opportunity for Upscale Products
    • Natural Packaging Is a Growing Niche
    • Novelties Vary in Size and Form
    • Bars (Stick and Stickless)
    • Cones
    • Cups
    • Sandwiches
    • Push Tubes
    • Shelf-Stable Water Ices
    • Bite-Sized
    • Beadlets
    • Yogurt Squeeze Tubes
    • Cakes, Pies and Rolls
    • Foodservice Sizes and Offerings

  • Hard-Frozen vs. Soft-Serve Classification
    • Table 2-2 U.S. Hard-Frozen and Soft-Serve Frozen Dessert Production, 1985-2006

  • Health and Wellness
    • No-Sugar-Added and Sugar-Free Claims
    • No-Sugar-Added
    • FDA Issues Guidance Document on Sugar-Free Claims
    • Is True Sugar-Free Ice Cream Possible?
    • Flagging Fat Content
    • Table 2-3 Legal Descriptors for the Fat and Calorie Content of Ice Cream
    • Lowering Carbohydrates
    • Low-Carb Is Not a Legal Descriptor
    • Natural and Organic
    • All-Natural
    • Organic
    • Antifreeze for Better Ice Cream

  • Non-Traditional Frozen Desserts
    • Non-Dairy Frozen Desserts
    • Soy Treats

  • Foodservice Descriptors
    • Variety of Venues
    • Offerings-a-Plenty
    • Sundaes and Banana Splits
    • Soda and Floats
    • Shakes and Malts
    • Blender Treats
    • Smoothies
    • Cold-Surface Blending

  • Frozen Dessert Manufacturing
    • A Brief Description
    • What’s Overrun?
    • Frozen Dessert Manufacturing Plants
    • Table 2-4 Number of U.S. Frozen Dessert Manufacturing Plants by Category, 1970-2006
    • Co-Packing is Big Business
    • Tagging and Tracking Products

  • Government Regulations
    • The Regulatory Environment
    • Labeling Overview
    • Flavor Labeling Categories
    • Labeling Nomenclature
    • Amending the Standards
    • Provide the Facts: Nutritional Information Musts
    • Products That Are Exempt
    • Nutrition Regulations in Foodservice
    • Health, Nutrient Content and Structure/Function Claims
    • Significant Scientific Agreement Health Claims
    • Qualified Health Claims
    • Nutrient Content Claims
    • Structure/Function Claims
    • Allergen Issues
    • Unique Allergen Challenges in the Ice Cream Business
    • Listeria Regulations
    • Are You Prepared for a Product Recall?
    • Table 2-5 A Sampling of Recalls, 2003-2007
    • How a Recall Impacts Consumers and Businesses
    • Strong Brands Weather Storms

Chapter 3 The Market

  • Key Points
  • Market Size
    • Total 2007 Sales Slightly More Than $23.3 Billion
    • Table 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
    • Figure 3-1 Total U.S. Sales of Frozen Desserts, 2003-2007 (in million $)
    • Category Overview: Ice Cream Leads, Followed by Frozen
    • Novelties
    • Table 3-2 U.S. Sales of Frozen Desserts by Category, 2003-2007
    • (in million $)
    • Ice Cream Accounts for Almost 60% of the Total Market
    • Figure 3-2 Share of U.S. Frozen Dessert Sales by Category, 2007 (%)
    • Frozen Yogurt Shows Greatest Comeback
    • Table 3-3 U.S. Sales Growth of Frozen Desserts by Category, 2003-2007 CAGR
    • Channel Overview: More Than Half of Sales From Foodservice
    • Table 3-4 U.S. Sales of Frozen Desserts by Channel, 2003-2007
    • (in million $)
    • Retail Channel: Growth From Ice Cream and Frozen Novelties
    • Table 3-5 U.S. Retail Sales of Frozen Desserts by Category, 2003-2007
    • (in million $)
    • As Retail Sales Slow, Share of Sales Shifts
    • Figure 3-3 Share of U.S. Retail Frozen Dessert Sales by Category, 2007 (%)
    • Superpremium Only a Small Portion of the Pie
    • Figure 3-4 Superpremium Share of U.S. Retail Frozen Dessert Sales, 2007 (%)
    • Round Still Rules, But Squround Here to Stay
    • Figure 3-5 Share of U.S. Retail Frozen Dessert Sales by Package Type, 2007 (%)
    • Foodservice Channel: Frozen Yogurt Booms
    • Table 3-6 U.S. Foodservice Sales of Frozen Desserts by Category, 2003-2007 (in million $)
    • Ice Cream Dominates Foodservice Business
    • Figure 3-6 Share of U.S. Foodservice Frozen Dessert Sales by Category, 2007
    • Ice Cream Category: Soft-Serve Keeps Foodservice Sales High
    • Table 3-7 U.S. Sales of Ice Cream by Channel, 2003-2007 (in million $)
    • Hard vs. Soft: The Pendulum Continues to Swing in Foodservice
    • Figure 3-7 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Ice Cream Sales, 2007 (%)
    • Full-Fat Dominates in Retail, But Better-For-You Gains
    • Table 3-8 U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2003-2007 (in million $)
    • Figure 3-8 Nutrient Content Claim vs. Regular Full-Fat: Share of U.S. Retail Ice Cream Sales, 2007 (%)
    • Frozen Yogurt Category: Foodservice Turning Around Decade-Old Decline
    • Table 3-9 U.S. Sales of Frozen Yogurt by Channel, 2003-2007 (in million $)
    • Foodservice Frozen Yogurt Is a Soft-Serve Market
    • Figure 3-9 Hard-Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen Yogurt Sales, 2007 (%)
    • Sherbet/Sorbet/Water Ice Category: Faring a Bit Better in
    • Foodservice
    • Table 3-10 U.S. Sales of Sherbet/Sorbet/Water Ice by Channel,
    • 2003-2007 (in million $)
    • Frozen Novelty Category: Sales Get Closer to a 50/50 Channel
    • Split
    • Table 3-11 U.S. Sales of Frozen Novelties by Channel, 2003-2007
    • (in million $)
    • Sandwiches Have Greatest Share of Retail Novelty Sales
    • Table 3-12 U.S. Retail Sales of Frozen Novelties by Form, 2003-2007
    • (in million $)
    • Figure 3-10 Share of U.S. Retail Frozen Novelty Sales by Form, 2007 (%)
    • Private Label Growth Much Slower Than Branded Products
    • Table 3-13 U.S. Retail Sales of Branded vs. Private Label Frozen
    • Desserts, 2003-2007 (in million $)
    • Figure 3-11 U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2007 (%)
    • Private Label Is Strongest in Retail Sherbet/Sorbet/Water Ice
    • Figure 3-12 U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2007 (%)
    • Figure 3-13 U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label, 2007 (%)
    • Figure 3-14 U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs.
    • Private Label, 2007 (%)
    • Figure 3-15 U.S. Retail Frozen Novelty Sales: Branded vs. Private Label, 2007 (%)
    • Regional Preferences for Different Frozen Dessert Products
    • Table 3-14 U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2007 (index)

  • Factors to Market Growth
    • Factors Influencing This Mature Market
    • Consumers Often Ignore Price When Eating Out
    • The Starbucks Effect
    • Focus on Health and Nutrition
    • The Frozen Desserts Health and Wellness Platform
    • Helping Consumers Control Their Intake
    • Innovative Marketers Will Experience Growth
    • Leader Today Can Be the Loser Tomorrow
    • Loading Up on Inclusions Sells Ice Cream
    • Focusing on the Churn Rather than the Ingredients
    • Efforts Focus on Reviving Frozen Yogurt
    • “More Fruit” Phenomenon May Help Sorbet and Sherbet Sales
    • Novelties Must Be Novel
    • Limited Edition Flavors Keep Consumers Interested
    • Licensing Programs Lend Branding Assistance
    • Co-Branding Opportunities
    • Globalization and Regionalization in the Freezer Case
    • Hispanic Flavors
    • Gelato and Duetto
    • Green Tea Ice Cream
    • Regional Specialties Appeal to Consumers’ Emotions
    • And Then There’s Organic and Fair Trade

  • Projected Market Growth
    • Growth Is All About Dollar Sales
    • Sales Expected to Reach Almost $27.6 Billion by 2012
    • Table 3-15 Projected Total U.S. Sales of Frozen Desserts, 2007-2012
    • (in million $)
    • Figure 3-16 Projected Total U.S. Sales of Frozen Desserts, 2007-2012
    • (in million $)
    • Former Deadbeat Frozen Yogurt to Experience Greatest Growth
    • Table 3-16 Projected U.S. Sales of Frozen Desserts by Category, 2007-2012 (in million $)
    • Foodservice Is Where the Growth Is
    • Table 3-17 Projected U.S. Sales of Frozen Desserts by Channel, 2007-2012 (in million $)
    • Frozen Yogurt and Novelties Drive Retail Growth
    • Table 3-18 Projected U.S. Retail Sales of Frozen Desserts by Category, 2007-2012 (in million $)
    • The Story Is the Same in Foodservice
    • Table 3-19 Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2007-2012 (in million $)

Chapter 4 The Marketers

  • Key Points
  • An Overview of the Marketers
    • Everybody Loves Selling Ice Cream
    • Table 4-1 Select U.S. Frozen Dessert Marketers/Brands, 2007
    • Unilever and Nestlé Reign
    • The Competition Is On: Nestlé vs. Unilever
    • Giants in Retail and Foodservice
    • Seizing Overseas Opportunities
    • Targeting Ice Cream Pays Off
    • Regional and Local Marketers Have Strong Following
    • Wells’ Dairy Aspires to Be #3
    • Local Player Caters to Hispanic Neighborhoods
    • Could a New Giant Be in the Making?
    • Foodservice Brands Get New Ownership
    • Friendly Finds a Friend in the Sunshine State
    • Growth Through Acquisition Is the Name of the Game for Some
    • A Regional Player to Keep an Eye On
    • Sometimes Too Many Acquisitions Is Not a Good Thing
    • Speaking of Co-Packing

  • Competitive Foodservice Overview
    • The Foodservice Frozen Dessert Marketplace
    • The Buzz on Scoop Shops
    • Table 4-2 Top 25 Ice Cream Foodservice Names Entered on Yahoo!
    • Search Engine
    • Shops Need a Gimmick to Expand
    • Dippin’ Dots’ Ambitions Are to Grow Number of Stores
    • Leading Fast-Food Operators Are Frozen Dessert Leaders
    • What Some of the Leaders Are Doing These Days
    • Milkshakes Are a Booming Foodservice Business
    • The Talk of the Town is Frozen Yogurt
    • Starbucks Invests in Pinkberry
    • Red Mango and YoCream Get Live and Active
    • Other Frozen Yogurt Players Popping Up Around the Country
    • TCBY Is Bigger and Better Than Ever
    • Yogen Früz Says Goodbye to CoolBrands, Hello to USA
    • Gelato Is an Up-and-Coming Trend
    • The Melting Together of an American and Italian Tradition

  • Competitive Retail Overview
    • Overview of Retail Frozen Dessert Marketers
    • Figure 4-1 Share of U.S. Frozen Dessert Retail Sales by Marketer, 2007
    • Top Retail Ice Cream Marketers
    • Figure 4-2 Share of U.S. Packaged Ice Cream Retail Sales by Marketer, 2007
    • Top Retail Ice Cream Brands
    • Figure 4-3 Share of U.S. Packaged Ice Cream Retail Sales by Brand, 2007
    • The Buzz on Retail Brands
    • Table 4-3 Top 20 Retail Ice Cream Brands Entered on Yahoo! Search Engine
    • Top Retail Frozen Yogurt Marketers
    • Figure 4-4 Share of U.S. Packaged Frozen Retail Sales by Marketer,
    • 2007
    • Top Retail Frozen Yogurt Brands
    • Figure 4-5 Share of U.S. Packaged Frozen Yogurt Retail Sales by Brand, 2007
    • Top Retail Sherbet/Sorbet/Water Ice Marketers
    • Figure 4-6 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Marketer, 2007
    • Top Retail Sherbet/Sorbet/Water Ice Brands
    • Figure 4-7 Share of U.S. Packaged Sherbet/Sorbet/Water Ice Retail Sales by Brand, 2007
    • Top Retail Frozen Novelty Marketers
    • Figure 4-8 Share of U.S. Frozen Novelty Retail Sales by Marketer, 2007
    • Top Retail Frozen Novelty Brands
    • Figure 4-9 Share of U.S. Frozen Novelty Retail Sales by Brand, 2007

  • Advertising and Promotion
    • Where Do Frozen Dessert Marketing Dollars Go?
    • Great Brands Get Marketed and Promoted
    • Driving Sales with Nascar
    • The Skinny Cow Is a Scrap Booker
    • Häagen-Dazs Tastes Upscale Success
    • Bruster’s Scoops Up $1 Million Ice Cream Extravaganza
    • Cold Stone Puts the Heat On with Integrated Campaign
    • TV Is Where the Ice Cream Ad Spending Was in 2007
    • Accolades from the Dairy Industry

  • Competitive Profile: Baskin-Robbins (Dunkin’ Brands)
    • Baskin Robbins and Dunkin Donuts Stay a Team
    • Remember When It Was Called 31 Flavors? 2007 Welcomes the 31 Cent Night
    • Going Trans Fat Free
    • Baskin-Robbins’ Scoop Fun Facts

  • Competitive Profile: Blue Bell Creameries
    • A Century-Old Company
    • A Flavorful Century in the Making
    • The Celebration Has Many Events
    • A Tell-All Book
    • Celebration Flavors

  • Competitive Profile: Brigham’s
    • Brigham’s Makes, Sells and Serves
    • Expanding Product Lines Through Acquisition
    • Brigham’s Reversed the Curse
    • The Cursed Has Been Lifted
    • Red Sox Nation Gets Treated to Free Curse Reversed Ice Cream
    • Bars

  • Competitive Profile: Carvel (Celebration Foods)
    • Carvel Corp. Becomes Celebrations Brands
    • The Scoop on Carvel
    • Maintaining Its Leadership Role
    • Winning Plant of the Year
    • More Construction Underway to Grow Celebration Foods

  • Competitive Profile: Cold Stone Creamery
  • (Kahala•Cold Stone)
    • Becoming a Part of Kahala
    • Insight Via an Interview with the Associated Press
    • Let the Acquisitions Begin
    • The First Co-Branded Cold Stone Store Makes NYC Debut

  • Competitive Profile: CoolBrands International
    • What Happened to CoolBrands?
    • How the Company Came to Be CoolBrands
    • How It All Started to Fall Apart
    • Where Will CoolBrands Be in 2007?
    • Yogen Früz Says Goodbye to CoolBrands, Hello to USA

  • Competitive Profile: Dean Foods
    • How Dean Foods Came to Be
    • A Rough Time for Dean Foods
    • Dean’s Frozen Desserts Business
    • Mayfield Dairy Is an Ice Cream Leader for Dean Foods
    • Michigan Says Farewell to a Tradition

  • Competitive Profile: Dippin’ Dots
    • Company Overview
    • Cost of Dipping in Dots
    • With Manufacturing and Distribution, Temperature Is Key
    • Defending the Dippin’ Dots Patent
    • Owner Opens Up Two Stores
    • Licensing the Moose Tracks Concept
    • Going Global with Alltech

  • Competitive Profile: Dreyer’s Grand Ice Cream
    • Dreyer’s Should Really Be Called Nestlé
    • But the Dreyer’s Name Has a Rich History in the States
    • The Coming Together to Be One
    • Direct-Store-Delivery Program
    • Case Study on Dreyer’s Scanning System
    • The Future of Light Ice Cream Is Slow Churned
    • Dibbing Into Indulgence with Snack Ice Cream
    • Bloomberg Names New York “The Big Pear” in Honor of Winning
    • Flavor
    • Häagen-Dazs Spices Up the 10th Anniversary of Dulce de Leche
    • Expansion and Growth Plans

  • Competitive Profile: J&J Snack Foods
    • Moving Up in the Frozen Novelties Business
    • Adding Some of CoolBrands’ Brands
    • Something for Man’s Best Friend, Too
    • Making It onto Forbes “200 Best” List

  • Competitive Profile: HP Hood
    • In the Beginning
    • HP Hood LLC Forms in 2004
    • A Leader in Ice Cream and Other Frozen Desserts
    • Acquisitions Bring Strong Frozen Dessert Brands to HP Hood
    • The Red Sox Connection
    • A Co-branding Deal with the Dough Boy
    • They Strike a Deal with Caribou, Too
    • Sweet Seats Contest in 2007
    • Hood Still Home Delivers

  • Competitive Profile: Maggie Moo’s and Marble Slab
  • Creamery (NexCen Brands)
    • New Owner of MaggieMoo’s and Marble Slab
    • A Bit on Marble Slab and Maggie Moo’s
    • MaggieMoo’s Does a Cakewalk
    • New Line of Fruit Smoothies for the Health-Conscious Consumer
    • Maggie Throws a Birthday Party
    • It’s Another Celebration: Cake Town
    • Marble Slab Kicks-Off Campaign with Indulgence and Diamonds
    • Marble Slab Creamery “Comes Home” for the Holidays

  • Competitive Profile: Perry’s Ice Cream
    • The Perry Family
    • A Different Type of Diamond Anniversary
    • The New Two-Piece Package, a.k.a. Squround
    • Upstate New York Loves Ice Cream … and Ice Hockey
    • Perry’s Gets Nutty About Its Ice Cream
    • Big Plans to Expand

  • Competitive Profile: Pinkberry
    • The Concept that’s Causing Traffic Jams
    • Starbucks Investment Will Help Grow the Chain
    • Lawsuit Results in Pinkberry No Longer Calling Its Product
    • Yogurt
    • A Briefing on How Unilever Came to Be
    • How Unilever Is Structured
    • The Future Is for One Unilever
    • Good Humor-Breyers’ Beginnings
    • Unilever Novelties Are Leaders All the Way a Round
    • Slow Down and Enjoy New Popsicle Slow Melt … Made with ISP
    • Ben and Jerry Team Up
    • The Ben & Jerry’s Acquisition
    • Ben and Jerry Remain Involved, Along with Current CEO
    • The Scoop Shop Business
    • Ben & Jerry’s Talks About Truth or Clone-Sequences
    • Dedicated to Fair Trade
    • Helping Rebuild New Orleans
    • Expanding Production to West Coast to Assist with Global
    • Warming
    • Getting Wacky for a Day

  • Competitive Profile: Velvet Ice Cream
    • A Velvety Rich History
    • Ohio’s Ice Cream Capital
    • Future Leader Is Honored
    • A True Ohio Connection

  • Competitive Profile: Wells’ Dairy
    • It All Started with a Horse and Wagon
    • Changing of the Guard in October 2007
    • State-of-the-Art Facilities

Chapter 5 Foodservice

  • Key Points
  • Foodservice Distribution
    • Frozen Dessert Distribution Varies by Type and Establishment
    • Table 5-1 Top 10 U.S. Foodservice Distributors by Dollar Sales, 2006
    • Foodservice Leader Distributes Blue Bunny Products
    • Innovative Soft-Serve Dispenser Uses Jack & Jill

  • Foodservice Outlets
    • Scoop Shops Lead in Share of Sales
    • Figure 5-1 U.S. Frozen Dessert Foodservice Sales by Establishment Type, 2007 (%)
    • Scoop Shops
    • Chains vs. Neighborhood Stores
    • The Trend in Cold-Surface Blending Scoop Shops
    • Frozen Yogurt Cafés Back, with a Twist
    • Restaurants
    • Fast-Food and Quick-Service Restaurants Serve with Inclusions
    • More Formal Frozen Desserts in Sit-Down Restaurants
    • Kiosks Make Frozen Desserts Available Anywhere
    • Sustainable Ice Cream Shop Established at Princeton University
    • Vending Makes Frozen Novelties Available Always
    • The Modernization of Frozen Novelty Vending Machines
    • Mobile Vending Includes Pushcarts and Trucks
    • Increasing Vending Profits

Chapter 6 Retail

  • Key Points
  • Retail Distribution
    • How Frozen Desserts Get to Retailers’ Freezers
    • Direct Delivery Pros and Cons
    • The Advantages of DSD
    • The Cost of Face-to-Face Business
    • Warehouse Delivery Advantages
    • Other Distribution Methods
    • Distributing Refrigerated and Frozen on the Same Truck
    • Smaller Marketers Work Through Brokers
    • Distribution Is Second Highest Cost Next to Production
    • Electronic Data Aids in Restocking
    • Distribution Management: An Expert’s Perspective

  • Retail Outlets
    • The General Retail Environment
    • Shopping Options Are Plentiful
    • Where Are Consumers Shopping for Groceries?
    • Traditional Supermarkets Decline as a Primary Destination
    • The Frozen Dessert Retail Environment
    • Traditional Supermarkets Still Remain the Leader in Share of Sales
    • Figure 6-1 U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by Retailer Type, 2007
    • Health/Natural Food Stores
    • Slotting Allowances at Supermarkets
    • Freezer Arrangements
    • It’s Often Complete Chaos with Novelties
    • How Supermarkets Did Things During Summer 2007
    • Experts Explain What Is Wrong in the Supermarket Freezer Section
    • More Appropriate Pricing
    • Outside-the-Freezer-Case Excitement
    • Good Category Management/Mix Practices
    • Another Way to Look at It
    • Retailers Support Frozen Dessert Promotions

  • The Leading Retailers
    • Table 6-1 Top Five U.S. Supermarket Chains, by Dollar Sales and Number of Stores, 2007
    • Table 6-2 Top Five U.S. Discount-Style Chains That Sell Food & Beverage Products, by Dollar Sales and Number of Stores, 2007
    • Changes in the Competitive Landscape
    • The Wal-Mart Factor
    • 7-Eleven Well-Positioned for C-Store Frozen Dessert Sales

  • Comparative Pricing
    • There’s a Plethora of Products Out There
    • Table 6-3 U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
    • Table 6-3 [cont.] U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
    • Table 6-3 [cont.] U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
    • Table 6-3 [cont.] U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
    • Table 6-3 [cont.] U.S. Frozen Dessert Retail Sales Prices at Selected Stores, 2007
    • Private Label Offers Price Breaks
    • Table 6-4 Private Label vs. Branded Retail Price of 56-ounce Sqround Container of Ice Cream, 2007
    • Table 6-5 Private Label vs. Branded Retail Price of Vanilla Ice Cream Sandwich Novelties, 2007
    • Table 6-6 Private Label vs. Branded Retail Price of Ice Cream Stick Bar Novelties, 2007
    • The Club Store Price Advantage
    • Multi-Packs and Family-Size Products
    • Table 6-7 Club Store vs. Supermarket Prices for Häagen-Dazs and Skinny Cow Brands, 2007
    • Home Delivery

Chapter 7 The Consumer

  • Key Points
  • The Scoop on Today’s Consumers
    • Customers Are “Anyone with a Mouth”
    • Table 7-1 U.S. Total and Per Capita Production of Frozen Desserts, 1920-2006
    • The Economy and Its Impact on Consumer Confidence
    • The Consumer Confidence Index
    • How This Impacts Frozen Dessert Purchases
    • Lower-Income Shoppers Have Many Unmet Needs
    • Lower-Income Micro Segments
    • Get Inside the Shopper’s Mind
    • Ice Cream Shoppers Seek Variety
    • Health and Wellness Revolution
    • Is Organic an Important Positioning for Frozen Dessert Consumers?
    • Who Shops for Frozen Desserts at C-Stores?
    • These Pints Are a Guy Thing
    • Ice Cream Is a Mood Food
    • The Sacred Cow of Guilty Pleasures
    • What’s Your Ice Cream Indiscretion?
    • Europeans Perk Up Over Ice Cream

  • Simmons Consumer Survey
    • Household Use of Frozen Dessert Products
    • Table 7-2 Percentage of U.S. Households That Use Frozen Desserts, by Product Type and Brand, 2005-2007
    • Table 7-2 [cont.] Percentage of U.S. Households That Use Frozen
    • Desserts, by Product Type and Brand, 2005-2007
    • Table 7-2 [cont.] Percentage of U.S. Households That Use Frozen
    • Desserts, by Product Type and Brand, 2005-2007
    • How Much Consumers Are Eating
    • Table 7-3 Percentage of U.S. Households That Use Ice Cream/Sherbet
    • by Quantity Consumed in the Past 30 Days, 2005-2007
    • Table 7-4 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days, 2005-2007
    • Regional Brands Dominate Certain Parts of the Country
    • Table 7-5 Percentage of U.S. Households Who Use Frozen Desserts by Brand and Region, 2007
    • Table 7-5 [cont.] Percentage of U.S. Households Who Use Frozen
    • Desserts by Brand and Region, 2007
    • Table 7-5 [cont.] Percentage of U.S. Households Who Use Frozen
    • Desserts by Brand and Region, 2007
    • Table 7-5 [cont.] Percentage of U.S. Households Who Use Frozen
    • Desserts by Brand and Region, 2007
    • Consumers Use More Ice Cream in the Southern Regions
    • Table 7-6 Percentage of U.S. Households That Use Ice Cream/Sherbet
    • by Quantity Consumed in the Past 30 Days and Region, 2007
    • Table 7-7 Percentage of U.S. Adults Who Use Frozen Yogurt by Quantity Consumed in the Past 30 Days and Region, 2007
    • Who Is Eating What Type of Frozen Desserts?
    • Table 7-8 Demographic Indicators and Resisters of Ice Cream by
    • Nutrient Content Claim, 2007
    • Table 7-8 [cont.] Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2007
    • Table 7-7 Demographic Indicators and Resisters of Sherbet, Sorbet and Frozen Novelties, 2007
    • Table 7-8 Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2007
    • Table 7-8 [cont.] Demographic Indicators and Resisters of Frozen Yogurt
    • by Nutrient Content Claim, 2007

    Chapter 8

    • Key Points
    • The Trends
      • Frozen Desserts Know No Limits
      • Products for the Frozen Dessert Lover
      • All About Indulgence
      • Figure 8-1 Häagen-Dazs Reserve
      • Pop Open a Bottle
      • Formulating with Premium Chocolate
      • What Goes Best with Chocolate? Peanut Butter, of Course!
      • Figure 8-2 Friendly’s Reese’s Peanut Butter Ice Cream Cake
      • It’s a Nutty Business Out There
      • Figure 8-3 Perry’s Nutty Business
      • The Squround Is the Package for the 21st Century
      • Figure 8-4 Perry’s Banana’s Foster
      • Better-For-You Products Improve, Growing the Category
      • Reward Healthy Lifestyles with Blue Bunny Treats
      • Figure 8-5 Blue Bunny Personals Light Peanut Butter Fudge
      • Figure 8-6 Blue Bunny Light Novelties
      • Everyone Gets Into a Modified Churn Process
      • Figure 8-7 Breyers Double Churn
      • Portion Control Helps Keep Consumption in Check
      • Figure 8-8 Kemps 100 Calorie Minis
      • Co-branding Continues to Be Big Business
      • Figure 8-9 Kemps Caribou Coffee Ice Cream Nuggets
      • Novelties Must Be Novel to be Competitive
      • Figure 8-10 Popsicle Dora the Explorer
      • Figure 8-11 Popsicle Slow Melt
      • And Then There’s Organic
      • Figure 8-12 Breyers Organic, Green & Black’s Organic and Horizon
      • Organic
      • The Better-for-You Bonanza
      • Frozen Yogurt Frenzy
      • Figure 8-13 Dreyer’s Slow Churned Yogurt Blends
      • Hispanic Flavors Showing Up in Ice Cream
      • Figure 8-14 Breyers Goya
      • Figure 8-15 Pierre’s Hola Fruta!
      • Loading Up on Functional Ingredients
      • Figure 8-16 Blue Bunny FrozFruit
      • Figure 8-17 Breyers Love Chocolate
      • Authentic Italian Gelato Gets Clearly Packaged
      • Figure 8-18 Blue Bunny Gelato
      • Figure 8-19 Turkey Hill Duetto
      • Limited Edition Flavors
      • Holiday Flavors
      • Figure 8-20 Tillamook Peppermint Candy
      • Dibs and Kisses
      • Figure 8-21 Breyers Hershey Kisses
      • Just What Is a Beadlet?
      • Figure 8-22 MolliCoolz! Ice Cream Beads
      • Better-for-You Options for Kids
      • Figure 8-23 Popsicle Mighty Moos
      • The Non-Frozen Frozen Treat
      • Figure 8-24 Del Monte Fruit Chillers
      • Foodservice-Only Innovations
      • Frozen Buttered Popcorn, That’s Right!
      • Eat Your Veggies for Dessert
      • Doughnut Maker Gets Scooping, Too

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