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Move over coffee cafe and make room for the ice cream shop—the new social gathering spot for kids, families and even singles. Now that $4.00 lattes are the norm, consumers have no qualms about spending $7.00 on an ice cream cone, as well as a couple of hours in an ice cream parlor outfitted with sofas and internet access. Indeed, today’s almost $22 billion retail and foodservice ice cream business is all about connecting with consumers. Have it be via co-branding, made-to-order, or simply specific nutritional appeal, packaged ice cream and foodservice marketers are aggressively innovating and marketing their wares in order increase their share of dollar sales. The fact is that the ice cream category, as large as it is, is not growing much faster than the population. In fact, per capita consumption is likely down, but dollar sales are growing. Consumers are not eating more ice cream, but they are paying more than they ever have before for the ice cream they eat. Part of this is because of the expensive inclusions added to frozen desserts, as well as the innovative formulations, including slow-churned, reduced-sugar, and even fortified. From pints to squrounds, and cones to sandwiches, U.S. consumers love ice cream and love options, hence the variety and the continued innovation.

Report Methodology
The information in The U.S. Market for Ice Cream is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
The U.S. Market for Ice Cream makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Ice Cream offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the ice cream or related frozen dessert industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ice cream, frozen yogurt, sherbet and frozen novelties, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the ice cream and related frozen dessert consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for ice cream, frozen yogurt and frozen novelties.
• Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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