Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition

Apr 30, 2014
248 Pages - Pub ID: LA5191585
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Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition

Ice cream marketers in the U.S. face a dilemma: a lot of us are screaming for ice cream, which is great for these companies. In fact 90% of American households report buying ice cream and frozen dessert. And herein is the challenge. It’s harder to find new customers, so marketers need to scoop shoppers away from brands they’ve bought for years and convert them to their products. And the frozen food case doesn’t help – all the products, be they from global brands or local start-ups – are shelved side by side, giving neither a leg up on capturing a shopper’s attention. The same problem exists for foodservice operators, whether they part of a global chain or an independent standalone shop.

As a result, in such a stable market, growth opportunities are hard to come by. This is not to say, however, a marketer shouldn’t introduce new products. The trick, of course, is to figure out what will make a brand stand out from the crowd, impressing frozen dessert consumers who have a multitude of choices: Will it be more Greek-style frozen yogurt? Hispanic frozen novelties? More exotic flavors or new delivery systems?

Packaged Facts’ Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition, continues are nearly two decades’ worth of coverage of this quintessential American market. The report examines changes that have taken place over the past two years in the competitive environment while also providing a basic review of market dynamics. The report examines market size and drivers, new product introductions, the competitive efforts of key players in both the retail and foodservice sectors, advertising and promotional activities, the use of social media, and consumer trends.

Methodology and Sources

The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of retail and foodservice channels and interviews with industry participants. Secondary research entailed data-gathering from relevant trade and business sources. These sources include IRI’s InfoScan Reviews scanner data tracking retail sales through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Walmart) with annual sales of $2 million; print and trade publications such as Dairy Foods, Nation’s Restaurant News and DairyReporter.com; industry associations such as the International Dairy Foods Association; annual reports, 10Ks, and other financial releases from public companies; government data; and other reports by Packaged Facts.

The consumer data in this report are derived from two sources. One is a Packaged Facts national online consumer survey conducted in January/February 2014, which reflects a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. Another source of consumer data is the Simmons National Consumer Survey for Summer 2013 and Fall 2013 from Experian Marketing Services.
Chapter 1 Executive Summary
Scope of Report: Foodservice and Retail
Excluded Products
Report Methodology
Market Size and Growth
A Mature Market
Opportunities for Market Development
The Economy and Its Impact on Ice Cream
2013 Sales Top $25.5 Billion
Table 1-1 U.S. Sales of Ice Cream and Frozen Desserts, 2009-2013(in millions of dollars)
Foodservice Outpaces Retail
Figure 1-1 Share of U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2009 vs. 2013 (percent)
Private Label Down
Packaged Ice Cream Tops All Categories
Sales Will Reach $27 Billion in 2018
Table 1-2 Projected U.S. Sales of Ice Cream and Frozen Desserts, 2013-2018 (in millions of dollars)
Foodservice Sales Will Near $15.7 Billion by 2018
Retail Sales Will Near $11.7 Billion by 2018
A Highly Competitive Marketplace
Figure 1-2 IRI-Tracked Retail Sales of Packaged Ice Cream and Frozen
Novelties: Top Companies by Dollar Share, 2013 (percent)
Segment Participation
Table 1-3 Segment Participation Among Top 25 IRI-Tracked Marketers
New Product Trends
Foodservice and Retail
About 30,000 Scoop Shops in U.S.
Figure 1-3 Share of U.S. Foodservice Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
Table 1-4 Share of U.S. Retail Dollar Sales of Ice Cream and Frozen Desserts by Channel, 2012 vs. 2014 (percent)
Media, Advertising, and Promotions
Promotions Favored Over Advertising
Sampling a Key Promotional Method
Doing Well by Doing Good
The Consumer
Eight in 10 Households Consume Ice Cream
Figure 1-4 Personal/Household Consumption of Ice Cream, 2014(percent of U.S. adults)
Chapter 2 Market Overview
Key Points
Product Breakouts
Product Types
Product Categories
Product Classifications
Code of Federal Regulation Provides Legal Descriptions
Table 2-1 Frozen Dessert Product Definitions
Quality Grades
Components Affecting Quality Classifications
Fat Content
Overrun
Flavors
Sweeteners
Fillers
Mouthfeel
Mix-Ins
Quality Classifications
Economy
Regular
Premium
Superpremium
Table 2-2 Ice Cream Quality Classification Characteristics
Packaged vs. Bulk
Hard-Frozen vs. Soft-Serve
Table 2-3 Hard-Frozen vs. Soft-Serve Frozen Dessert Production 2000-2012 (in millions of gallons)
Multi-Serve versus Single-Serve
Packages Point Up Quality Distinctions
Illustration 2-1 Changing Image of Premium Containers
Types of Milk
Market Size and Growth
2013 Sales Top $25.5 Billion
Table 2-4 U.S. Sales of Ice Cream and Frozen Desserts, 2009-2013(in millions of dollars)
Foodservice Sales Top $14.6 Billion
Table 2-5 U.S. Sales of Ice Cream & Frozen Desserts Through
Foodservice Channels, 2009-2013 (in millions of dollars)
Retail Sales Approach $10.9 Billion
Table 2-6 U.S. Sales of Ice Cream and Frozen Desserts Through Retail
Channels, 2007-2011 (in millions of dollars)
U.S. Ice Cream and Frozen Desserts Production Improved 2009 to 2012
Table 2-7 U.S. Ice Cream and Frozen Dessert Production, 2008-2012(in millions of gallons)
Market Composition
Foodservice Is the Larger Channel
Figure 2-1 Share of Total U.S. Dollar Sales of Ice Cream and Frozen Desserts: Foodservice vs. Retail, 2009 vs. 2013 (percent)
Packaged Ice Cream Dominates Retail Mass-Market Sales
Table 2-8 IRI-Tracked Sales and Share of Ice Cream and Frozen
Desserts by Category, 2013 (in millions of dollars)
Private Label Share of Retail Sales Has Declined
Table 2-9 IRI-Tracked Private Label vs. Branded Ice Cream and Frozen Desserts by Category, 2013
(in millions of dollars)
Favorite Flavors
Seasonality
Market Outlook
A Mature Market
The Economy and Its Impact on Ice Cream
Ice Cream and Frozen Desserts an Affordable Luxury
Costs Volatile
Addressing Health and Nutrition Concerns
Foodservice Marketers Look to Retail
U.S. Population and Frozen Desserts
Figure 2-2 Household Eating Patterns for Ice Cream Across the Calendar Year, 2014 (percent of U.S. adult ice cream consumers)
Age, Race, Presence of Children Are Strong Indicators of Frozen Dessert Preferences
Projected Market Growth
Slow Growth for Ice Cream and Frozen Dessert Sales
Sales Will Near $27.4 Billion by 2018
Table 2-10 Projected U.S. Sales of Ice Cream and Frozen Desserts, 2013-2018 (in millions of dollars)
Foodservice Sales Will Near $15.7 Billion by 2018
Table 2-11 Projected U.S. Sales of Ice Cream and Frozen Desserts
Through Foodservice Channels, 2013-2018 (in millions of dollars)
Retail Sales Will Near $11.7 Billion by 2018
Table 2-12 Projected U.S. Sales of Ice Cream and Frozen Desserts
Through Retail Channels, 2011-2016 (in millions of dollars)
Chapter 3 The Marketers
Key Points
Retail Marketers
Methodology
A Highly Competitive But Top Heavy Marketplace
Figure 3-1 IRI-Tracked Retail Sales of Packaged Ice Cream and Frozen Novelties: Top Companies by Dollar Share, 2013 (percent)
Top Five Take More Than Half of Revenues
Table 3-1 Ice Cream and Frozen Desserts Marketers and Brands by
IRI-Tracked Sales and Share, 2013 (in millions of dollars)
Packaged Frozen Desserts vs. Frozen Novelties
Figure 3-2 IRI-Tracked Retail Sales of Packaged Ice Cream and
Frozen Desserts: Top Companies by Dollar Share, 2013 (percent)
Figure 3-3 IRI-Tracked Retail Sales of Frozen Novelties: Top
Companies by Dollar Share, 2013 (percent)
Packaged Frozen Desserts
Packaged Ice Cream
Table 3-2 Marketers and Brands of Packaged Ice Cream by IRI-Tracked
Sales and Share, 2013 (in millions of dollars)
Frozen Yogurt/Tofu
Table 3-3 Marketers and Brands of Frozen Yogurt/Tofu by IRI-Tracked
Sales and Share, 2013 (in millions of dollars)
Sherbets/Sorbets/Ices
Table 3-4 Marketers and Brands of Sherbets/Sorbets/Ices by
IRI-Tracked Sales and Share, 2013 (in millions of dollars)
Frozen Novelties and Ice Cream Desserts
Frozen Novelties
Table 3-5 Marketers and Brands of Frozen Novelties by IRI-Tracked
Sales and Share, 2013 (in millions of dollars)
Ice Cream Desserts
Table 3-6 Marketers and Brands of Ice Cream Desserts by IRI-Tracked
Sales and Share, 2013 (in millions of dollars)
Ice Pops
Table 3-7 Marketers and Brands of Ice Pop Novelties by IRI-Tracked
Sales and Share, 2013 (in millions of dollars)
Segment Participation
Table 3-8 Segment Participation Among Top 25 IRI-Tracked Marketers
The Leading Companies
The Big Two: Nestle and Unilever
Nestle/Dreyer’s
Unilever
The Next Two
Wells Enterprises
Blue Bell Creameries
Third Tier
Turkey Hill Dairy
Friendly’s
Rich Products
Mars
Kemps
Talenti
Prairie Farms
Some Unique Marketers
Alamance Foods
ConAgra
J&J Snack Foods
Jel Sert
Tropicale Foods
Turtle Mountain
Zeigenfelder
Chapter 4 New Product Trends
Key Points
Product Trends: Flavors, Ingredients, Formulations, and Positioning
Flavor Trend: Salted Caramel
Illustration 4-1 Blue Bell Sea Salt Caramel Ice Cream
Illustration 4-2 Skinny Cow Salted Caramel Pretzel Candy Bars
Flavor Trend: Coconut
Illustration 4-3 Talenti Caribbean Coconut Gelato Pops
Mix-In Trend: Confectionery and Sweet Baked Goods
Illustration 4-4 Klondike Kandy Bars
Illustration 4-5 Good Humor Mounds, York, Reese’s
Illustration 4-6 Turkey Hill Stuff’d Junior Mints
Illustration 4-7 Breyers Blasts! Sara Lee Strawberry Cheesecake
Formulation Trend: Greek Frozen Yogurt
Illustration 4-8 Healthy Choice Dark Fudge Swirl Greek Frozen Yogurt
Illustration 4-9 Yasso Frozen Greek Yogurt Novelty Bars
Promotional Trend: Limited Edition
Illustration 4-10 Carvel Oreo with Mint Soft Serve
Illustration 4-11 Dreyer’s Limited Edition Bakery Treats
Illustration 4-12 Blue Bell Ice Cream I ♥ Chocolate
Illustration 4-13 Turkey Hill Limited Edition Greek Frozen Yogurt
Baklava
Illustration 4-14 Skinny Cow Limited Edition Cupcake Batter Low-Fat Ice Cream Cups
Culinary Trend: Authentic
Illustration 4-15 Breyers Gelato Indulgences
Illustration 4-16 Blue Bunny Premium Ice Cream: Flan, Cuatro Leches,
Coconut Mango, con Churros
Illustration 4-17 DeeBee’s Organic TeaPops
Illustration 4-18 Bonfatto’s Spice Cream
Table 4-1 Selected New Products: Ice Cream
Table 4-2 Selected New Products: Frozen Novelties
Table 4-3 Selected New Products: Frozen Yogurt
Chapter 5 Foodservice and Retail
Key Points
Distribution Methods
Distribution to Large Foodservice Chains
Advantages of DSD
Downside of DSD
Distribution Is Second Highest Cost Next to Production
The Role of Food Brokers
Foodservice Overview
Types of Foodservice Outlets
Number of Foodservice Outlets
Scoop Shops
Larger Chains Are Franchises
Table 5-1 Major Ice Cream and Frozen Desserts Chains
Scoop Shops Lead in Share of Sales
Figure 5-1 Share of U.S. Foodservice Dollar Sales of Ice Cream and
Frozen Desserts by Channel, 2012 vs. 2014 (percent)
Scoop Shops Lead in Frequency of Purchase
Figure 5-2 Where Away from Home Ice Cream is Purchased, 2014(percent of U.S. adult consumers who eat ice cream away from home)
Majority of Scoop Shop Consumers Purchased Ice Cream
Figure 5-3 Types of Frozen Desserts Purchased at Ice Cream/Frozen
Dessert Shop, Stand, Truck, Or Cart Within Last 6 Months, 2014(percent of U.S. adults)
Co-Branding Helps Build Day-Parts and Year-Round Business
Self-Serve Continues on the Rise
Mexican-Style Ice Cream Parlors
American Chains Abroad
Table 5-2 International Activities of U.S. Ice Cream and Frozen
Desserts Chains
Mobile Ice Cream and Frozen Dessert Venues
Kiosks Make Ice Cream and Frozen Desserts Available Anywhere
Food Carts and Concession Trailers
Food Trucks
Mobile Locations Used to Promote and Launch Products
Ice Cream and Frozen Desserts Reflect Restaurants’ Standing
Competitor Profiles of Leading Frozen Dessert Chains
Baskin-Robbins (baskinrobbins.com)
Plans to Enter Retail Groceries in 2014
Ben & Jerry’s (benjerry.com)
Braum’s Ice Cream and Dairy Stores (braums.com)
Bruster’s Real Ice Cream (brusters.com)
Carvel (carvel.com)
Cold Stone Creamery (coldstonecreamery.com)
Culver’s (culvers.com)
Dairy Queen (dairyqueen.com)
Dippin’ Dots (dippindots.com)
Freddy’s Frozen Custard and Steakburgers (freddysusa.com)
Friendly’s Ice Cream (friendlys.com)
Golden Spoon (goldenspoon.com)
Haagen-Dazs Shoppes (haagendazs.com/Shops/)
Marble Slab Creamery/MaggieMoo’s Ice Cream & Treatery(marbleslab.com and maggiemoos.com)
Menchie’s (menchies.com)
Orange Leaf (orangeleafyogurt.com)
Pinkberry (pinkberry.com)
Red Mango (redmangousa.com)
Rita’s (ritasice.com)
Tasti D-Lite (tastidlite.com)
TCBY (tcby.com)
Yogurtland (yogurt-land.com)
Types of Retail Outlets
Traditional Supermarkets Lead Retail Sales
Table 5-3 Share of U.S. Retail Dollar Sales of Ice Cream and Frozen
Desserts by Channel, 2012 vs. 2014 (percent)
Figure 5-4 Type of Stores Where Ice Cream Was Purchased Within
Last 6 Months, 2014 (percent of U.S. adults who personally buy
ice cream in stores to take home)
Supermarkets Offer Greatest Variety
Figure 5-5 Where Away from Home Ice Cream is Purchased, 2014(percent of U.S. adult consumers who eat ice cream away from
home)
Dollar Stores Increasingly Important Outlet
Internet and Mail Order Remain a Limited but Valuable Option
Store Brands Remain Popular
Figure 5-6 Consumption of Store Brand Ice Cream, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
Chapter 6 Media, Advertising, and Promotions
Key Points
Promotions Favored Over Advertising
Table 6-1 Impact of In-Store Advertising/Promotion: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
Table 6-2 Impact of In-Store Advertising/Promotion: Frozen Novelties
Consumers, 2013 (percent and index of U.S. households)
Sales and Price Promotions Highly Impactful
Figure 6-1 Importance of Sales/Price Promotions in Ice Cream Brand Selection, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
Beyond Price Promotion: Sampling
New Products
New Markets
Illustration 6-1 Tillamook Ice Cream Van
Beyond Price Promotion: Freebies
Illustration 6-2 Carvel Customer Appreciation Day
Contributions to Charities, Schools, and Organizations
National Efforts
Illustration 6-3 Orange Leaf “No Kid Hungry” Campaign
Illustration 6-4 Ben & Jerry’s Blood Drive Coupons
Illustration 6- 5 Baskin-Robbins Blood Drive Coupons
Illustration 6-6 Bruster’s Blood Drive Coupons
Regional Efforts
Illustration 6-7 Turkey Hill NY Yankees Ice Cream
Illustration 6-8 Turkey Hill Philadelphia Phillies Ice Cream
Illustration 6-9 Turkey Hill Pittsburgh Steelers Ice Cream
Local Efforts
Locals Connect
Illustration 6-10 Tip Top Dairy Bar
Advertising Themes
Fun/Humor
Illustration 6-11 Ben & Jerry’s Happy Cows
Indulgence
Illustration 6-12 Häagen-Dazs Ad with Bradley Cooper
Nostalgia
Illustration 6-13 DQ Blizzard 25th Anniversary Ad
Health
Illustration 6-14 Edy’s Frozen Yogurt
Illustration 6-15 Edy’s Frozen Yogurt Text Close-Up
The Internet and Social Media
Illustration 6-16 Baskin-Robbins Links
Websites
Facebook
Twitter
Pinterest
Chapter 7 The Consumer
Key Points
Methodology
Eight in 10 Households Consume Ice Cream
Figure 7-1 Personal/Household Consumption of Ice Cream, 2014(percent of U.S. adults)
Nutrition/Health Concerns Are the Main Deterrent to Consumption
Ice Cream Consumers Crave Innovations in Flavors,Ingredients, Healthfulness
More Flavors
Healthy, Tasty Options
Natural, Organic, Real
Bigger, Better Packaging
Lower Prices
Demographics Reflect Those of General Population
Table 7-1 Demographic Indicators for Use/Resistance: Ice Cream and Sherbet, 2013 (percent and index of U.S. households)
60% Are Year-Round Ice Cream Consumers
Figure 7-2 Household Eating Patterns for Ice Cream Across the Calendar Year, 2014 (percent of U.S. adult ice cream consumers)
Consumers Snack on Ice Cream Throughout the Day
Figure 7-3 Household Eating Patterns for Ice Cream: Meal Occasions or Throughout the Day, 2014 (percent of U.S. adult ice cream consumers)
Nine in 10 Buy Ice Cream for At-Home Consumption
Figure 7-4 Agreement With the Statement: “I Personally Buy Ice Cream in Stores to Take Home,” 2014
Figure 7-5 Household Eating Patterns for Ice Cream: Home vs. Away From Home, 2014 (percent of U.S. adult ice cream consumers)
Over 40% Buy Ice Cream for Home Consumption More Than Once a Month
Figure 7-6 Frequency of Ice Cream Purchases Across the Calendar Year, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
“Regular” Ice Cream Is Overwhelmingly the Style of Choice
Table 7-2 Types Used Most Often by Ice Cream/Sherbet Consumers, 2013 (percent of U.S. households)
Age, Race, Presence of Children Are Strong Indicators of Frozen Dessert Preferences
Table 7-3 Demographic Indicators for Use of Selected Types of Ice Cream, 2013 (index of U.S. households)
Ice Cream/Sherbet Purchasers Tend to be Brand Loyal
Figure 7-7 Number of Different Brands of Ice Cream Purchased, 2014 (percent of U.S. adults who personally buy ice cream in stores to take home)
Ice Cream/Sherbet Consumers Favor Breyers
Table 7-4 Brands Used Most Often by Ice Cream/Sherbet Consumers, 2013 (percent of U.S. households)
More Than Half of Consumers Consider Private Label as Good as Branded
Figure 7-8 Level of Agreement with the Statement: “Store Brand
Ice Cream Is as Good Quality as Name Brand Ice Cream,” 2014 (percent of U.S. adults)
Age, Race, Presence of Kids Strongest Predictors of Brand Use
Table 7-5 Demographic Indicators for Use of Selected Brands of Ice Cream and Sherbet, 2013 (index of U.S. households)
Private Label Preferences
Table 7-6 Demographic Indicators for Use/Resistance: Store Brand Ice Cream and Sherbet, 2013 (index of U.S. households)
The Frozen Novelties Consumer
Households with Children Are Exceptionally Likely to
Purchase Frozen Novelties
Table 7-7 Demographic Indicators for Use/Resistance: Frozen Novelties, 2013 (percent and index of U.S. households)
Klondike, Popsicle, Store Brands Used Most Often
Table 7-8 Brands Used Most Often by Frozen Novelty Consumers, 2013 (percent of U.S. households)
Table 7-9 Demographic Indicators for Use of Selected Brands of Frozen Novelties, 2013 (index of U.S. households)
Table 7-10 Demographic Indicators for Use/Resistance: Store Brand Frozen Novelties, 2013 (index of U.S. households)
Frozen Novelty Consumers Are Influenced by Coupons, Merchandising
Table 7-11 Shopping Habits/Inclinations/Influences: Frozen Novelties Consumers, 2013 (percent and index of U.S. households)
Psychographics of Frozen Yogurt Consumers
Table 7-12 Selected Psychographic Classifications of Frozen Novelties Consumers, 2013 (U.S. households)
The Frozen Yogurt Consumer
Table 7-13 Demographic Indicators for Use/Resistance: Frozen Yogurt, 2013 (percent and index of U.S. households)
More Than Half of Frozen Yogurt Consumers Use Low Fat and/or Regular
Table 7-14 Types Used Most Often by Frozen Yogurt Consumers, 2013 (percent of U.S. households)
Women, College Graduates More Likely to Use Each Type of Frozen Yogurt
Table 7-15 Demographic Indicators for Use of Selected Types of Frozen Yogurt, 2013 (index of U.S. households)
Yoplait, Ben & Jerry's, Breyers Are the Brands Most Frequently Consumed
Table 7-16 Brands Eaten Most Often by Frozen Yogurt Consumers, 2013 (percent of U.S. households)
Table 7-17 Demographic Indicators for Use of Selected Brands of Frozen Yogurt, 2013 (index of U.S. households)
Frozen Yogurt Consumers Are Health-Conscious, Adventurous, Trendy, Informed, “Green”
Table 7-18 Health Attitudes: Frozen Yogurt Consumers, 2013(percent and index of U.S. households)
Table 7-19 Food Attitudes/Opinions: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
Table 7-20 Shopping Habits/Inclinations: Frozen Yogurt Consumers, 2013 (percent and index of U.S. households)
Table 7-21 Selected Psychographic Classifications of Frozen Yogurt Consumers, 2013

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