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Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition
Ice cream marketers in the U.S. face a dilemma: a lot of us are screaming for ice cream, which is great for these companies. In fact 90% of American households report buying ice cream and frozen dessert. And herein is the challenge. It’s harder to find new customers, so marketers need to scoop shoppers away from brands they’ve bought for years and convert them to their products. And the frozen food case doesn’t help – all the products, be they from global brands or local start-ups – are shelved side by side, giving neither a leg up on capturing a shopper’s attention. The same problem exists for foodservice operators, whether they part of a global chain or an independent standalone shop.
As a result, in such a stable market, growth opportunities are hard to come by. This is not to say, however, a marketer shouldn’t introduce new products. The trick, of course, is to figure out what will make a brand stand out from the crowd, impressing frozen dessert consumers who have a multitude of choices: Will it be more Greek-style frozen yogurt? Hispanic frozen novelties? More exotic flavors or new delivery systems?
Packaged Facts’ Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition, continues are nearly two decades’ worth of coverage of this quintessential American market. The report examines changes that have taken place over the past two years in the competitive environment while also providing a basic review of market dynamics. The report examines market size and drivers, new product introductions, the competitive efforts of key players in both the retail and foodservice sectors, advertising and promotional activities, the use of social media, and consumer trends.
Methodology and Sources
The information contained in this report was obtained from both primary and secondary research. Primary research entailed in-depth, on-site examinations of retail and foodservice channels and interviews with industry participants. Secondary research entailed data-gathering from relevant trade and business sources. These sources include IRIâ€™s InfoScan Reviews scanner data tracking retail sales through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Walmart) with annual sales of $2 million; print and trade publications such as Dairy Foods, Nationâ€™s Restaurant News and DairyReporter.com; industry associations such as the International Dairy Foods Association; annual reports, 10Ks, and other financial releases from public companies; government data; and other reports by Packaged Facts.
The consumer data in this report are derived from two sources. One is a Packaged Facts national online consumer survey conducted in January/February 2014, which reflects a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. Another source of consumer data is the Simmons National Consumer Survey for Summer 2013 and Fall 2013 from Experian Marketing Services.
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