Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 7th Edition

Apr 30, 2012
372 Pages - Pub ID: LA6488966
Attention: There is an updated edition available for this report.
Abstract Table of Contents Related Reports
Special offer: now 20% off original price of $3,750

In the mature U.S. marketplace for ice cream and frozen desserts, marketers, retailers, and foodservice providers can grow their businesses by creating and marketing products that speak to today’s consumers on an emotional level. Along with localized strategies and niche products representing true differentiation, integrating new media into the marketing mix can create buzz and communicate brand attributes that are responsive to the desires of economic downturn-weary Americans wanting to indulge without breaking the bank.

Ice cream and frozen desserts is a highly competitive market, with two multinational conglomerates—Nestlé and Unilever—at the top of the heap. Across the country, nonetheless, are hundreds of regional and local competitors that often go head-to-head with the industry giants in particular geographic markets, with many local and regional brands commanding the loyalty of generations of customers. In addition, a slew of niche companies run by entrepreneurs are making more than a blip on the radar screen with innovative and truly differentiated products. Also in the mix is a generous swirl of private label, with the improved quality of store brands making them an attractive price/value alternative to premium brands.

This completely updated Packaged Facts report examines the U.S. market for ice cream and frozen desserts, analyzing market size and drivers, new product introductions, and competitive strategies for the retail and foodservice sectors. Trends at play in the market include the impact of the recession and slow economic recovery; ingredient costs; targeting adults with premium and superpremium products; and opportunities to market products to Hispanic consumers.

The report thoroughly examines the competitive situation, with detailed profiles of trend-making marketers and foodservice providers including Nestlé Dreyer’s Ice Cream, Unilever, Wells Enterprises, Dean Foods, Blue Bell Creameries, Friendly’s Ice Cream, Baskin-Robbins, Dairy Queen, TCBY, and many more.

Key data sources include SymphonyIRI InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level, SPINSscan retail sales in the natural food channel, Experian Simmons national consumer surveys on purchasing patterns including brand preferences, and Packaged Facts' own online consumer survey conducted in March 2012. The report also includes dozens of images of new products and consumer advertising and marketing promotions, with a particular focus on the increasing usage of new media.

Related Reports:

Branded Refrigerated Meats and Meals: U.S. Market Trends
Aug 15, 2014 - LA5240738 - $3,500.00

Natural and Organic Foods and Beverages in the U.S., 4th Edition
Jul 16, 2014 - LA5192144 - $3,995.00

Hispanic Food Shoppers in the U.S.
Jun 30, 2014 - LA5279402 - $3,500.00

Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
Jun 16, 2014 - LA5227327 - $3,300.00

Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition
Apr 30, 2014 - LA5191585 - $3,995.00

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
Apr 30, 2014 - LA5236762 - $4,500.00

Trader Joe's and the Natural Food Channel
Feb 14, 2014 - LA5200995 - $2,250.00

Boomer Wellness: Culinary Trend Mapping Report
Jan 9, 2014 - LA5114590 - $3,300.00

The Kids Food and Beverage Market in the U.S., 7th Edition
Jan 2, 2014 - LA5113975 - $3,995.00

Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends
Dec 16, 2013 - LA5164966 - $2,000.00

800.298.5294
Int'l: +1.240.747.3095
Questions?
Contact a research specialist >

Most Popular Research
Frozen Foods in the U.S., 4th Edition
Gluten-Free Foods and Beverages in the U.S., 4th Edition
The Pizza Market in the U.S.: Foodservice and Retail
Non-GMO Foods: U.S. Market Perspective
Asian and Latin: Culinary Trend Mapping Report
Fresh Takes on Fruit: Culinary Trend Mapping Report
Privacy Policy    |    Terms and Conditions    |    Site Map    |    Return Policy    |    Press    |    Help FAQs
Home About Us My Account Personal Library Contact Us
Copyright © 2014 Packaged Facts. All Rights Reserved.
A division of Market Research Group, LLC
9/1/2014 - 42
Contact Us: 800.298.5294 (U.S.)
or +1.240.747.3095 (Int'l)
Hours: Monday - Thursday: 5:30am - 6:30pm EST
Fridays: 5:30am - 5:30pm EST