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The 1990s have been a period of intense merger and acquisition activity for the $11 billion frozen dessert industry. This new, updated report offers a comprehensive review of the factors driving this industry consolidation, profiles the companies involved and assesses the global context in which the drive for domination of the U.S. market is taking place. In addition, the report identifies the start-ups that have managed to gain a toehold in the market and analyzes the innovations that have made them successful. The report also tracks market trends, detailing the ups and downs taking place among the various product categories. Regulatory issues are also reviewed, as well as product trends.
Products Covered This Packaged Facts study focuses on the U.S. retail market for ice cream and other frozen desserts, including sherbet, frozen yogurt, water and fruit ices, and non-dairy frozen desserts. These products are marketed through a wide variety of retail outlets and also sold through several types of foodservice channels. Products are divided into two basic categories, multi-serving packaged frozen desserts and single-serve frozen novel-ties. Products can be consumed either as desserts or snacks. The ice cream products are further distinguished by their fat content, dividing the category into regular and fat-free/low-fat products. The frozen dessert products covered are also distinguished by whether they are hard frozen or soft-serve. They can further be distinguished by their quality levels, which include superpremium, premium plus, pre-mium, regular, and economy. Report Methodology The information contained in this report is based on secondary research. Sec ondary research involved canvassing information and articles appearing in financial, marketing, and trade publication, company literature, and independent financial reports. Statistics on market size and growth are based mainly on data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc. Information on consumer use of products is based on data compiled by Simmons Market Research Bureau and data from the United States Department of Agriculture. In addition, limited primary research was conducted entailing examination of frozen dessert products in retail stores and consulta-tions with industry participants. Categories Covered:
Issues Addressed:
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Competitive Profiles:
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