Now 25% off the original sale price of $2,750.
The 1990s have been a period of intense merger and acquisition activity for the $11 billion frozen dessert industry. This new, updated report offers a comprehensive review of the factors driving this industry consolidation, profiles the companies involved and assesses the global context in which the drive for domination of the U.S. market is taking place. In addition, the report identifies the start-ups that have managed to gain a toehold in the market and analyzes the innovations that have made them successful. The report also tracks market trends, detailing the ups and downs taking place among the various product categories. Regulatory issues are also reviewed, as well as product trends.

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