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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties
Published: July 2002

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The following is the abstract from the full report:

The $20 billion U.S. frozen dessert business, which includes retail and foodservice markets, is the largest in the world, rendering it extremely aggressive as marketers battle for share of stomach. It is a dynamic industry with a history as rich as the United States. Marketers know they must be very innovative in order to stay competitive. This new report from Packaged Facts provides historical data as well as market growth projections to 2006 for the ice cream, related frozen desserts (frozen yogurt, sherbet, sorbet, etc.), and frozen novelties market, including projections by novelty form (cone, cup, stick, etc.).

Learn how to effectively compete in this highly competitive market, which includes international, national, and many regional players. Learn what it takes to be a winning marketer.

This report details innovations in flavors, packages, and manufacturing, which are just some of the driving forces behind new product development. It covers impulse items, licensed ingredients, indulgent formulas, and clever positionings.

You will find profiles of the top retail and foodservice players in the ice cream, related frozen desserts, and frozen novelties businesses. Comprehensive demographic data and brand share information is also included.

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